touch branding 品牌零接触

出版时间：2011-5  出版社：ArtPower  作者：Artpower 编  页数：263  
Tag标签：无  

内容概要

　　Each day we make decisions， conscious and subconscious， based on branding. The clothes we wear， where we will have lunch， our favorite beverage ， the music we listen to-and even how we listen to it. Everything we encounter has a branding experience. The choices made by branding professionals bring to life a product's philosophy and spirit .These creative choices are intended to attract clients and create interest and value for a product or service.　　Branding is much more than a logo. It is a collection of elements that gives a product or service its presence. It allows us to experience how a product feels in mere seconds. It uses physical variables-line， shape， texture， color， typography， as well as intangibles such as a product's philosophy， mission statement， and market placement. The sum of these collected variables introduce us to the product， setting the stage for the experience that is to come.

书籍目录

Wallnut StudioMentaNomatenalmono.orgCordoba I ArgentinaAndy LundNatoof DesignDubail United Arab EmiratesSHHOscar Guerrero CanizaresColombiaOne Man's StudioSusanne DunkelCologne | GermanyFontos Graphic DesignDuelARTENTIKOPolandKane + AssociatesLotta NieminenHelsinki | FinlandBased in New York City USAAleksander ShevchukRussiaMind DesignLondon | UKANTIOslo | NorwaySeventhDesignBuenos Aires | ArgentinaFlorafaunaUSALoSientoSpainAsensoFranceDanne DesignUSAHyperaktNew Yorkl USAMauro GimenoNew YorkIUSARaw Design SfudioManchesterl EnglandAlmacen Graphic Design StudioBuenos AiresIArgentinaRaquel QuevedoBarcelona ISpain3groupPolandBVDSwedenA Graphic PracficeBerlin | GermanySDLThe Luxury of ProtestLondonl UKCommunication Bureau ProektMoscowl RussiaD&DABarnickel DesignPrompt DesignThailand1977 DesignLondon | UKSuperfriedNNSSLeilani SilverstenOrlando | Florida I USAFlorian Mewes Amsterdam | NetherlandsHAUSLos Angeles | USAMarcos MininiDELINEO DESIGNJanine Rewell Benjamin DatmoLondon & StockholmJonathan CapecchiLowres Creative StudioAmsterdam | Netherlands