08（上）

出版时间：2008-1  出版社：世图音像电子出版社  作者：陈幼平  页数：240  字数：700000  

内容概要

大学英语四级考试总体备考策略（科学评估自身水平，合理制定学习计划，理性选择备考材料，有效平衡复习时间）；　　大学英语四级考试各分项做题流程与核心技巧；　　大学英语四级考试新题型特别；　　大学英语四级考试历年最新真题命题规律与考试趋势分析。

章节摘录

　　Recreational Activities　　Part Ⅱ Reading Comprehension (Skimming and Scanning)　 (15 minutes)　　Directions: In this part, you will have 15 minutes to go over the passage quickly and answer the questions on Answer sheet 1.　　For questions 1-7, choose the best answer from the four choices marked A), B), C) and D).　　For questions 8-10, complete the sentences with the information given in the passage.　　Media Selection for Advertisements　　After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail.　　Television　　Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire, you can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it.　　Televisions influence on advertising is fourfold. First, narrowcasting means that television channels are seen by an increasingly narrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf; Home and Garden Television is seen by those interested in house-hold improvement projects. Thus, audiences are smaller and more homogeneous than they have been in the past. Second, there is an increase in the number of television channels available to viewers, and thus, advertisers. This has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. Third, digital recording devices allow audience members more control over which commercials they watch. Fourth, control over programming is being passed from the net-works to local cable operators and satellite programmers.

编辑推荐

　　上海交通大学是全国大学英语四、六级考试命题中心，同时又是全国大学英语四、六级考试阅卷中心，在推动全国高校英语教学改革、研究和四、六级考试改革方面做出了巨大贡献。　　本套试卷借助于具有多年教学经验的一线教师对四、六级考试改革方向的把握，力求做到紧跟命题改革方向，答案权威精确，解析深入详尽，对考生备考四级具有较高的指导性。　　4套新题型真题　原貌呈现+6套原题型真题全面优化　删除不考题型　嵌入新增题型　保留未改题型。　　阅读全文翻译，答案由点到面全面解析，深入浅出，直击难点！

用户评论 (总计27条)

•   四级已经过了，很感谢这本书哦
•   很值得买的四级资料，内容相当全，讲解详细，还有解题思路，而且整理的很清晰独立成册！推荐大家买！
•   个人感觉星火英语是英语辅导里做的最好的
•   答案的解析很清楚 还附有高频词汇本 很实用
  但是听力的光盘音质不是很好
•   印刷的不错纸张还不赖（比长喜的好多了）解析的很到位
•   星火的书从来都不让我失望！这套卷子都是分订成册的，包装和纸质都不错~还有详尽的解答~一看到就很喜欢呀~！
•   讲解很细，还送了几个小资料，MP3中还有讲解，确实不错
•   速度真快~很喜欢~
•   帮助不小。
•   非常满意，书的内容也很详细，买得很值，
•   不错的，很好。
•   是真题
•   贵在坚持高频词汇归纳的不错自己还可以拓展开来联想词组之类的参考答案的设计很人性化作文当中的部分句子可以背下来效果不错
•   总体感觉书的质量还可以纸质不错印刷质量也不错就是觉得送货时间有点摸不准应该在订货的时候说清是什么时候这样不用每天盯着手机看了
•   整体都不错，分析好！
•   挺好用的，帮朋友买的~不错！
•   光盘在运输途中破损了，用不了，希望以后配送的时候加倍注意`
•   书还好，但是货来的不是很快
•   装订和内容都相当有质量呀
•   虽然到的有些晚，但是书还是不错的！！较满意~！
•   刚刚开始看，觉得很不错
•   送货很快，，资料也是不错的~~
•   还可以，不过个人觉得四级多做听力就好了。
•   帮舍友买的~我们都过了~~可惜6级没这么幸运...
•   还行...就是有点慢
•   不错，还送了一些相关资料！
•   额，不正统英语教育接受多了，要来考四级，就特受不了完型了，我的Poorgrammar啊~