商务英语实训教程

出版时间:2011-6  出版社:苏州大学出版社  作者:曹兰 编  页数:294  

内容概要

  《全国高职高专院校商务英语规划教材:商务英语实训教程》以商务英语交际为载体,满足学生国际商贸业务的岗前知识和技能培训需求。编排内容模拟仿真程度高,与涉外企业的实际业务运作过程相符。任务设计的行业背景和产品载体具有较强的可复制性,有利于培养学生的在岗自我发展能力。以行动研究理论和反思性教学理论指导实训活动的过程记录和评价,体现实训活动评价的过程性、多元性和客观性。

书籍目录

Workshop 1 Job HuntingTraining Objectives1. Task Description and Analysis2. Oral Tasks3. Writing Tasks4. Assessment5. Useful Words & Phrases6. Useful Expressions7. Knowledge ExtensionWorkshop 2 Companies1. Task Description and Analysis2. Orai Tasks3. Writing Tasks4. Assessment5. Useful Words & Phrases6. Useful Expressions7. Knowledge ExtensionWorkshop 3 Products1. Task Description and Analysis2. Oral Tasks3. Writing Tasks4. Assessment5. Useful Words & Phrases6. Useful Expressions7. Knowledge ExtensionWorkshop 4 Business Meetings1. Task Description and Analysis2. Oral Tasks3. Writing Tasks4. Assessment5. Useful Words & Phrases6. Useful Expressions7. Knowledge ExtensionWorkshop 5 Marketing1. Task Description and Analysis2. Oral Tasks3. Writing Tasks4. Assessment5. Useful Words & Phrases6. Useful Expressions7. Knowledge ExtensionWorkshop 6 Establishment of Business Relations1. Task Description and Analysis2. Oral Tasks3. Writing Tasks4. Assessment5. Useful Words & Phrases……Workshop 7 Business NegotiationsWorkshop 8 Terms of PaymentWorkshop 9 Packing and MarkingWorkshop 10 Shipping and TransportationWorkshop 11 InsuranceWorkshop 12 Complaints and ClamsAppendix参考文献

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