国际经贸英语

出版时间：2010-6  出版社：暨南大学出版社  作者：张洪岩 编  页数：225  

前言

　　《国际经贸英语》是专门为国际经济与贸易及财经类其他专业高年级学生开设的专业必修课。本课程的教学目标是：通过教学与实践，使学生广泛接触大量真实的财经英语原文，系统地学习、掌握国际经济与贸易有关的英语词汇，提高阅读理解能力；熟练地用英语解说当今世界国际经贸活动中发生的重要事件与国际经贸基础知识；成为精通国际经贸英语的实用型专业人才。　　为此，我们编写了《国际经贸英语》作为大学高年级的专业英语教材。其最大特点是：内容新颖、翔实，结构合理、清晰，为海内外学生提供了优质的、集知识性和趣味性为一体的经贸素材，使学生在英语学习中对国际经济与贸易知识有一个总体的认识。具体而言，本教材向学生介绍了亚洲、欧洲、美洲、非洲等地区有关的经贸信息以及世界贸易组织的一些基本情况，同时也介绍了一些跨国公司的营销管理知识，使学生较为全面地了解国际经贸活动的背景知识、国际营销和管理的基本概念和成功案例。　　本书的编排形式为：篇章、词汇、注释及思考讨论。全书共分8章，第1、2、3、4章为世界各地经贸背景和知识；第5章介绍世界贸易组织；第6、7章概述市场营销和管理的基本知识与成功案例；第8章展现经济全球化的进展与影响。　　本教材可作为国内外各大专院校、职业技术院校的专业英语教材，也可供从事涉外经济、贸易工作的读者作为重要的参考读物。　　本书由张洪岩（编写第1、3、4、6、7章）负责全书的统稿工作并担任主编，陈红蕾（编写第2、5、8章）负责收集、审阅资料并担任副主编。　　本书在编写过程中得到了暨南大学的大力支持和资助，在此表示衷心的感谢！　　由于编者的水平和时间、精力的限制，书中难免有不足之处，希望广大读者予以批评指正。

内容概要

本教材向学生介绍了亚洲、欧洲、美洲、非洲等地区有关的经贸信息以及世界贸易组织的一些基本情况，同时也介绍了一些跨国公司的营销管理知识，使学生较为全面地了解国际经贸活动的背景知识、国际营销和管理的基本概念和成功案例。     本书的编排形式为：篇章、词汇、注释及思考讨论。全书共分8章，第1、2、3、4章为世界各地经贸背景和知识；第5章介绍世界贸易组织；第6、7章概述市场营销和管理的基本知识与成功案例；第8章展现经济全球化的进展与影响。

书籍目录

Part One  Asia and Oceania  Chapter 1  East Asia  Chapter 2  Southeast Asia   Chapter 3  South Asia  Chapter 4  West Asia  Chapter 5  Oceania  Chapter 6  APECPart Two  Americas  Chapter 1  North America  Chapter 2  US Financial Crisis  Chapter 3  Canada  Chapter 4  South AmericaPart Three  Europe  Chapter 1  South Europe  Chapter 2  West Europe  Chapter 3  Middle Europe  Chapter 4  North Europe  Chapter 5  East Europe  Chapter 6  European UnionPart Four  Africa  Chapter 1  North Africa  Chapter 2  East Africa  Chapter 3  The West and Central Africa  Chapter 4  South Africa  Chapter 5  China and Africa  Chapter 6  African BusinessPart Five  WTO  Chapter 1  WTO  Chapter 2  Principles  Chapter 3  WTO and China  Chapter 4  WTO and US  Chapter 5  WTO and EUPart Six  International Marketing  Chapter 1  Introduction  Chapter 2  Marketing Strategy  Chapter 3  Cases of International MarketingPart Seven  Multinational Management  Chapter 1  Corporate Social Responsibility  Chapter 2  Approach to Managing  Chapter 3  Cases of Multinational ManagementPart Eight  Economic Globalization  Chapter 1  Economic Integration and Globalization  Chapter 2  Dimensions of Globalization  Chapter 3  Institutional Arrangements  Chapter 4  External Economic Growth in China

章节摘录

　　China is now an important trade power.China initiated economic reforms in 1978，when it endeavoured to change from the centrally planned economic system of the Soviet system，to one based on a market economy.China is now pursuing a“socialist market economy”，with the State still playing an important role in the economy，which is developing into a full-fledged market economy.Despite the remaining state role，the economy bears all the major features of any other market economy，such as free competition and the market interplay between supply and demand.The socialist percentage（state-owned portion）is reducing through restructuring capital ownership while the percentage ownership of private and foreign capital is constantly increasing.　　China’s legislation has closely followed the practice of a market economy.In 1993.the 8“National PeopleS Congress（NPC）amended the national constitution to emphasize the importance of a private economy and stipulate that China pursues a socialist market economy.During 1993-2003，the basic laws regulating the market economy were formulated.The most important law protecting private property is about to be adopted in the 10”NPC Session.　　The socialist market economy has boosted the Chinese economy and revitalized it.The Chinese economy has developed quickly，with a 9.4 percent annual GDP growth rate.Table 1 shows the progress made in recent years.　　In recent years，based on this economic growth，China has also achieved unprecedented process in foreign trade and in attracting foreign investment.Using 2004 as an example，trade volume scored$1，154.74 billion，an increase of 35.7 percent since 2003.

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