出版时间:2011-6 出版社:北京对外经济贸易大学出版社有限责任公司 作者:徐美荣 页数:192
内容概要
本书以典型工作任务分析为依据,将本教材开发为三个学习情境(客户的开发与维护、合同的磋商与签订、合同的履行),采用十个模块,以进出口两家公司的角色来完成一笔具体的进出口业务,实现了真正意义上的理论实践一体化。同时,本教材详尽介绍了当今商务函电往来的新知识和流行趋势;设置了学习目标、知识导入、知识输入(任务提出、案例讨论分析、归纳写作步骤、样例信函分析和样例信函自学)、知识吸收、知识输出(模拟实训)等内容,充分满足高职高专学生的学习需求。
书籍目录
Part I Basic Knowledge of Busness Letter Writing
Module One Written Communication——An Overview
1. Parts of a Business Letter
2. Format of Business Letters
3. Envelope Addressing
4.Language and.Tone
5. Structuring Communications
6. E-mails
Intake
Part II Customers Development & Maintance
Module Two Establishment of Business Relations
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Module Three Inquiries and Replies
Specimen Letters Analysis
Specimen Letters for Self-study
Intake
Output
Module Four Making Quotations and Offers
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Part III Negotiation & Signing Contracts
Module Five Making Counteroffers and Declining Orders
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Module Six Acceptance and Orders
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Module Seven Terms of Payment
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Part IV Execution of Contracts
Module Eight Letter of Credit
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Module Nine Packing and Shipment
Specimen Letters for Analysis
Specimen Letters for Self-study
Intake
Output
Module Ten Insurance
Specimen Letters for Analysis
Specimen Letters for Selfstudy
Intake
Output
Module Eleven Complaint and Claim
Specimen Letters forAnalysis
Specimen Letters for Selfstudy
Intake
Output
Appendix 1 Contract合同
Appendix 2 SWIFT信用证
Appendix 3 Invoice and Other Certificates发票及单据
Appendix 4 MaritimePort海运港口
Appendix 5 Airport(Airdrome)世界主要航空港(站)(机场)
Appendix 6 Useful Phrases and Expressions
参考文献
章节摘录
1) The Seller shall, 60 days before the date of shipment stipulated in the Contract, advise the Buyer by fax of the Contract number, description of goods, quantity, invoice value, number of cases, gross weight, dimensions and date of readiness at the port of shipment for theBuyer to book shipping space. Should any case reach or exceed 20 metric tons in weight,10 meters in length, 3.4 meters in width and 3 meters in height, the Seller shall provide theBuyer with 5 copies of packing drawing indicating the detailed dimensions and weight, 50days before despatch of the goods so as to enable the Buyer to make shippingarrangements. 2) Booking of shipping space shall be attended to by the Buyer's shipping agent, the Chinanational Chartering Corporation, Beijing, China. 3) The Buyer shall, 10 days before the estimated date of arrival of the vessel at the port ofshipment, notify the Seller of the name of vessel, estimated date of loading and Contractnumber for the Seller to arrange for shipment. The Seller is required to get in close contactwith the Buyer's shipping agent. Should it be necessary to change the vessel or should thearrival date of the vessel be either advanced or postponed, the Buyer or the shipping agentshall advise the Seller in due time. Should the vessel fail to arrive at the port of shipmentwithin 30 days after the arrival date of advised by the Buyer, the Buyer shall bear thestorage and insurance expenses incurred from the 31 st day. 4) Should the Seller fail to have the goods ready for loading when the vessel arrives at the portof shipment on time, the Sellershall be liable for any dead freight or demurrage. 5) The Seller shall bear all expenses and risks of the goods before they pass over the rail of the vessels and are released from the tackle. After the goods have passed over the rail of thevessel and have been released from the tackle, all expenses of the goods shall be for theBuyer's account. ……
图书封面
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