商务英语函电

出版时间：2009-9  出版社：对外经济贸易大学出版社  作者：王乃彦  页数：251  

内容概要

　　《商务英语函电（第2版）》此次修订的宗旨是：体现国际贸易中新的贸易方式及新的做法，使教材实用性更强；体现国际贸易专业核心技能的培养，突出函电写作的能力训练；体现本教材编写一贯的认真严谨的特点，保证系统性和完整性。此次修订的重点是对各章节的注释和练习大量更新，更突出技能型训练；每课加入了Optional Reading，扩大学生阅读量；将代理、电子商务等章节以附录的方式作为辅助材料供教师选择使用；同时加人了一套完整的业务案例，使学生了解一笔业务的全过程。

书籍目录

Chapter One The Layout of a Business LetterForms of a Business LetterChapter Two Establishing Business RelationsIntroductionLesson 1 Self-IntroductionLesson 2 Request for the Establishment of Business RelationsLesson 3 An Invitation to the Guangzhou FairChapter TestChapter Three Enquiries and OffersIntroductionLesson 4 An Enquiry for Chinese Cotton Piece GoodsLesson 5 An Enquiry for Iron NailsLesson 6 An OfferLesson 7 A Special OfferLesson 8 Asking for Proforma InvoiceLesson 9 Urging the Buyer to Accept the OfferChapter TestChapter Four Counter-OffersIntroductionLesson 10 Counter-offer on Groundnut KernelsLesson 11 Persuading the Buyer to Accept the OfferLesson 12 Declining a Counter-offerChapter TestChapter Five Orders and The Conclusion of BusinessIntroductionLesson 13　（A） An order（B） A Repeat OrderLesson 14 Sending a Sales ContractLesson 15 Confirming a Repeat OrderLesson 16 Counter-SignatureChapter TestChapter Six PaymentIntroductionLesson 17 （A） Proposing to Pay by 30 Days L/C（B） ReplyLesson 18 （A） Asking for Easier Payment Terms（B） ReplyLesson 19 Modifying Terms of PaymentChapter TestChapter Seven Establishment of and Amendment to L/CIntroductionLesson 20 （A） Urging the Establishment of L/C（B） Advising the Establishment of L/C and Asking for Timely DeliveryLesson 21 （A） Amending L/C to Allow Partial Shipment and Transhipment（B） Making Amendment to L/CLesson 22 Asking for Extension of L/CChapter TestChapter Eight ShipmentIntroductionLesson 23 Packing RequirementLesson 24 （A） Shipping Instructions（B） Advising ShipmentLesson 25 Urging ShipmentChapter TestChapter Nine InsuranceIntroductionLesson 25 Asking for CFR TermsLesson 27 （A） Reply to a Request for Excessive Insurance （B） Type of CoverageLesson 28 Covering Insurance for the BuyerChapter TestChapter Ten Complaints and ClaimsIntroductionLesson 29 Claims for Poor PackingLesson 30 Complaint of Short DeliveryLesson 31 （A） Settlement of Claim （B） Claim RejectedChapter TestAppendix Ⅰ AgenciesIntroductionAppendix Ⅱ　Modes of Electronic CommunicationAppendix Ⅲ A Case StudyAppendix Ⅳ Worldwide Business Telex AbbreviationsAppendix Ⅴ Money Abbreviation Table