对外经贸英语函电

出版时间：2009-8  出版社：对外经济贸易大学出版社  作者：王乃彦 编  页数：318  

内容概要

本书（原名《外贸英语函电》）1982年出版发行，至今近30年来，经过多次修订改编，始终作为全国外经贸院校的外贸英语函电教材被广泛使用，普遍反映是一部好的外贸英语函电教科书。    此次改编的宗旨是：体现国际贸易中新的贸易方式，使教材实用性更强；体现国际贸易专业核心技能的培养，突出函电写作的能力训练；继续体现本教材编写认真严谨的特点，保证一贯的系统性和完整性。此次修订对各章节的信函、注释和练习均有更新；将代理、贸易方式等章节以附录的方式作为辅助材料供教师选择使用；系统介绍了目前国际贸易常用的通讯方式；同时加入了一套完整的业务案例，使读者了解一笔业务的全过程。    新的《对外经贸英语函电》共九章54课，附有四个附录。

书籍目录

THE LAYOUT OF A BUSINESS LETTERCHAPTER ONE  ESTABLISHING BUSINESS RELATIONS  Introduction  Lesson 1  Self-Introduction  Lesson 2  (A) A Request for the Establishment of Business Relations    (B) A Reply to the Above  Lesson 3  Status Enquiry  Supplement  Useful Sentences on Establishing Business RelationsCHAPTER TWO  ENQUIRIES AND OFFERS  Introduction  Lesson 4  An Enquiry for Chinese Cotton Piece Goods  Lesson 5  (A) An Enquiry for Iron Nails    (B) A Reply to the Above  Lesson 6  An Offer to a New Customer  Lesson 7  A Finn Offer  Lesson 8  A Voluntary Offer  Lesson 9  A Special Offer  Lesson 10  (A) Asking for Proforma Invoice    (B) Sending Proforma Invoice  Lesson 11  Urging the Buyer to Accept the Offer  Lesson 12  Concession on Price  Supplement  Useful Sentences on Enquiries and OffersCHAPTER THREE  MAKING COUNTER-OFFERS AND DECLINING ORDERS  Introduction  Lesson 13  Counter-Offer on Groundnut Kernels  Lesson 14  Persuading the Buyer to Accept the Offer  Lesson 15  Offering Substitute  Lesson 16  Acceptance of a Counter-offer  Lesson 17  Declining a Counter-offer  Lesson 18  (A) A Repeat Order    (B) Declining a Repeat Order  Lesson 19  Partial Rejection of an Order  Supplement  Useful Sentences on Making Counter-Offers and Declining OrdersCHAPTER FOUR  CONCLUSION OF BUSINESS  Introduction  Lesson 20  (A) Sending a Sales Contract    (B) Sending a Sales Confirmation  Lesson 21  Confirming a Purchase  Lesson 22  Conclusion of Business  Lesson 23  Counter-Signature  Lesson 24  Confirming an Order  Lesson 25  (A) Acknowledgement of the First Order    (B) Confirrnation of a Transaction  Supplement  Useful Sentences on Conclusion of BusinessCHAPTER FIVE  PAYMENT  Introduction  Lesson 26  Modified Terms of Payment  Lesson 27  (A) Asking for Easier Payment Terms    (B) Reply  Lesson 28  (A) Asking for D/P Terms    (B) Reply  Lesson 29  (A) Modifying Terms of Payment    (B) Reply  Lesson 30   (A) Request for Payment by D/A    (B) Reply  Lesson 31  Unfavourable Reply to a Proposal of D/A Terms  Supplement  Useful Sentences on PaymentCHAPTER SIX  ESTABLISHMENT OF AND AMENDMENT TO L/C  Introduction  Lesson 32  Urging Establishment of L/C  Lesson 33  Advising Establishment of L/C and Asking for Timely Delivery.,  Lesson 34  Amending L/C to Allow Partial Shipment and Transhipment  Lesson 35  (A) Asking for Extension of L/C    (B) Reply  Lesson 36  Amending L/C to Increase the Quantity and Amount  Supplement (A) Useful Sentences on Establishment of and Amendment to L/C    (B) A Specimen of an L/CCHAPTER SEVEN  SHIPMENT  Introduction  Lesson 37  Shipping Instructions  Lesson 38  Packing Requirement　……CHAPTER EIGHT  INSURANCECHAPTER NINE  COMPLAINTS AND CLAIMSAPPENDIX Ⅰ  AGENCYAPPENDIX Ⅱ  OTHER MODES OF TRADE AND ECONOMIC ACTIVITIESAPPENDIX Ⅲ  MODES OF ELECTRONIC COMMUNICATIONAPPENDIX Ⅳ  THE COMPLETE CASE OF A TRANSACTION

章节摘录

　　3. The Inside Name and Address （封内名称及地址）　　The preferred position for the recipients name and address is the upper left-hand side of the sheet, three or more line-spacings below the line of the date, depending on the length of the letter.　　Mr., Mrs., Miss, Ms., and Messrs. are the ordinary courtesy titles used for addressing the recipient.　　It is the usual practice to type the inside name and address in a blocked paragraph form in alignment with the left-hand margin of the letter. This helps to give the letter a tidy appearance.　　4. The Salutation （称呼）　　The salutation is the complimentary greeting with which the writer opens his letter. The particular form used depends upon the writers relationship with his recipient. To some extent it settles the form of the complimentary close; the two must always match.　　For ordinary business purposes, Dear Sir （or Dear Madam for both single and married women） is used for addressing a person, and Dear Sirs or Gentlemen （or Mesdames ） for addressing two or more readers when a letter is sent to a firm.　　The salutation always appears on a line by itself, conventionally three line-spacings below the inside name and address, and followed by a comma for " Dear Sirs" and a colon for "Gentlemen".　　5. The Body of the Letter （信文）　　This is the part that really matters. When writing, pay attention to the following:　　（a） Write simply, clearly, courteously, grammatically, and to the point.　　（b） Paragraph correctly, confining each paragraph to one topic.　　（c） See that your typing is accurate and the display artistic. Aim at attractive and pleasing appearance for your letters. Margins are especially important, since they serve to "frame" your letter.　　For very short letters you may adopt double line-spacings except for your recipients name and address for which single line-spacing should always be used.　　6. The Complimentary Close （结尾敬语）　　The complimentary close, like the salutation, is purely a matter of convention and a polite way of ending a letter. The expression used must be appropriate to the occasion and be in keeping with the salutation.　　The following are the usual matches used in modem business letters.

用户评论 (总计3条)

•   对外经贸英语函电这本书还可以，内容都很好，应该是正版书
•   很实用，经典！
•   质量不错，满意