出版时间:2008-1 出版社:对外经济贸易大学 作者:马士 页数:135
内容概要
This book offers a comprehensive introduction to the subject of Cross-Cultural Business Communication (CCBC) from the viewpoint of China and the Chinese. It looks at the nature of culture, examines some different cultures, asks what is unique and challenging about "crossing" from one culture to another, looks closely at the concept of communication, including formal and informal communication, presentation, conversation, non-verbal skills. Problems commonly arising in cross-cultural business communication include- misunderstandings, mistakes, misinterpretations, mistranslations, misinformation, and misperceptions -- what I call the "Five Bad M's" Learning cross-cultural business communication experientially should be the preferred option for students. It is the way to improve individual skills and increase real-world communication effectiveness with foreigners through trial and error learning by them, and of personal feedback from the teacher.
作者简介
作者:(澳)马士
书籍目录
INTRODUCTIONSESSION 1 Beginning to Talk about CommunicationSESSION 2 The Search for CI -- Cultural IntelligenceSESSION 3 Know Culture through the W Curve of AdaptationSESSION 4 Key Elements of Business CommunicationSESSION 5 Meeting Management and SkillsSESSION 6 The Development of Cross-Cultural Business RelationshipsSESSION 7 Commercial Diplomacy SESSION 8 Manners and EtiquetteSESSION 9 Building Trust in Cross-Cultural Business RelationshipsSESSION 10 The 5 Bad M's of Cross-Cultural CommunicationSESSION 11 Mid-Term ExamSESSION 12 Introduction to Cross-Cultural Communication TrainingSESSION 13 Designing CCBC Training CoursesSESSION 14 Designing One-day Training ProgramsSESSION 15 Training Design DemonstrationsSESSION 16 Final Course ActivitiesBIBLIOGRAPHY
编辑推荐
《跨文化商务交流(英文版)》可供英语、贸易、管理等相关专业的学生使用,也可作为外资企业管理人员、国际贸易人员或出国留学人员的参考阅读书。考虑到读者的不同水平,英语案例及其补充的英文注释和讨论问题有利于学生提高英语阅读理解分析能力,案例的中文叙述可帮助英语阅读困难者更好地理解案例,参与案例分析和讨论。
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