电子商务英语

出版时间：2008-8  出版社：清华大学出版社有限公司  作者：吕秀成 编  页数：161  

前言

“电子商务英语”一书，是根据高职高专学生的教学要求和特点，以培养学生实际应用能力为目的，本着实用性和适应性的原则而编写的。通过本书的学习，学习者可掌握电子商务英语的基本术语，了解电子商务的理论知识，掌握电子商务英语的阅读及翻译技巧，提高其专业技能。本书共有15个单元，课文涉及电子商务简介、因特网简介、企业与电子商务、B2c、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、电子商务案例。本书在内容安排上贯彻以培养学生实际应用能力为目的的原则，体现电子商务英语的应用性、新颖性和前瞻性，注重知识的学习和实际运用能力的培养。在内容的编排上由浅入深，文章难度适中，既具有很强的专业性又具有很好的可读性。每个单元均包括：精读课文、词汇短语、阅读材料、课后练习、知识链接、趣味英语等内容。通过本教材的学习，不仅让读者能对国际电子商务的新理论、新应用、新发展和新趋势有一个比较全面的理解与把握，更能够提高他们的专业英语水平。本书由吕秀成担任主编，参编人员有徐春暖、马晓曼，吕秀成负责全书统稿。在编写本书的过程中，魏翠芬、吴国华、魏春忠对本书的结构及内容提出了很多好的建议，在此表示感谢。由于编者水平有限，书中难免出现疏漏，恳请各位读者提出宝贵意见。

内容概要

本书是为高职高专学生进行专业英语学习而编写的。在内容的编排上由浅入深，文章难度适中，既具有很强的专业性又具有很好的可读性。本书共有15个单元，课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、电子商务案例。    本书适合高职高专财经类学生使用，也可供相关人员学习使用。

书籍目录

Unit One  Introduction to E-commerce　Text Introduction to Ecommerce　Reading Materials More About E-commerce  　Knowledge Link 　Fun English ordering Fast FoodUnit Two Introduetion to Internet  　Text Introduction to Internet  　Reading Materials Electronic Mail on the Internet　Knowledge Link Introduction to the WOrld Wide Web　Fun English Bosses Versus WorkersUnit Three Enterprise and E-commerce　Text An Introduction to ERP---　Reading Materials How Can ERP Improve Companies’Business Performance　Knowledge Link  Benefits ERP Can Bring to Companies　Fun English The Calm CEOUnit Four B2C  　Text  The ABCs of B2C  　Reading Materials Harley-Davidson  　Knowledge Link　Fun English The Busy Young Businessman Unit Five B2B　Text How B2B Works　Reading Materials Understanding the Supply Chain and EDI  　Knowledge Link Benefits of EDI  　Fun English Men Are Better FriendsUnit Six Supply Chain Management　Text On Supply Chain Management　Reading Materials More About Supply Chain Management　Knowledge Link Why Is Supply Chain Management So Important　Fun English A Good Response。Unit Seven Internet Marketing　Text E-marketing Strategies　Reading Materials Advertising　Knowledge Link　Fun English The Banker’S Tailor-made SuitUnit Eight Customer Relationship Management　Text Customer Relationship Management　Reading Materials How to Implement CRM　Knowledge Link CRM Channels and Customer Contact Center  　Fun English The Drunk Driver Unit Nine Ecommerce and Logisties　Text Understanding Logistics in E-commerce Age　Reading Materials Measures That Logistics Takes in E-commerce Age　Knowledge Link The Logistics Requirements　Fun English A Cheap MercedesUnit Ten Online Payments  　Text Online Payments　Reading Materials DigiCash　Knowledge Link  　Fun English Their Last RequestsUnit Eleven Internet Security　Text Firewall　Reading Materials Public Key Encryption and Digital Signature。　Knowledge Link　Fun English What Does Two Hus Two EqualUnit Twelve Ecommerce and Taxation　Text Tax Issues-in E-commerce(I)  　Reading Materials Tax Issues in E-commerce(II)　Knowledge Link  Electronic Signatures in Global and National Commerce Act　Fun English Neither Do IUnit Thirteen Website Building　Text Website Building　Reading Materials How to Promote and Maintain a Website　Knowledge Link　Fun English The Bill for$1000Unit Fourteen The Prospect for E-commerce　Text The Development and Future of E-commerce　Reading Materials Is There a Future for E-commerce　Knowledge Link  New Paradigm and New Models of E-commerce　Fun English The Great IntroductionUnit Fifteen E-commerce Case study  　Text A Case of B2B E-commerce　Reading Materials Case of Alibaba　Knowledge Link Introduction to Yahoo  　Fun English Everything Should Be in BalanceReferences

章节摘录

As computer network facilitates information exchange in a speedy and inexpensive way, Internet now penetrates into almost every corner of the world. SMES can forge global relationships with their trading partners everywhere in the world. High-speed network makes geographical distance insignificant. Business can sell goods to customers outside traditional markets, explore new markets and realize business opportunities more easily.SMES who cannot afford to establish overseas offices and strongholds can now increase their exposure to every corner of the world.Business can gather information on products, buyers and competitors through Internet so as to increase their own competitiveness.Business can maintain their competitive advantage by establishing close contact with their customers and consumers anytime and looking through Internet for the latest information on products and services round the clock. On the other hand, data can be updated anytime, eliminating the problem of out-dated information.

用户评论 (总计2条)

•   书到的速度实在很慢……书内容还不错
•   不知道是不是因为我买的时候剩最后一本
  太旧了```一点都不像新书!!