微观经济学

出版时间：2010-1  出版社：东北财经大学出版社  作者：(英) 温·摩根  页数：688  译者：程坦 注释  
Tag标签：无  

内容概要

　　《微观经济学(第2版)(英汉对照)》是美国最有影响的微观经济学标准教科书之一。它紧扣微观经济学的基本理论，密切联系企业实际面对的经济环境，摒弃了传统教材中过于烦琐的教学推导，设计了独具一格教学框架和内容体系，十分便于教学。《微观经济学(第2版)(英汉对照)》可作为高等院校经济管理等方向的经济学基础课程双语教学教材，也可供广大从事经济管理工作的人士阅读。

作者简介

作者：(英国)温·摩根(Wyn Morgan) (美国)麦克尔·卡茨(Michael Katz) (美国)哈维·罗森(Harvey Rosen) 注译：程坦

书籍目录

第1章 市场经济 第1部分 家庭 第2章 消费者选择 第3章 比较静态和需求 第4章 价格变化与消费者福利 第5章 作为供给者的家庭 第6章 不确定性下的选择 第2部分 企业 第7章 企业及其目标 第8章 技术和生产 第9章 成本 第3部分 竞争模型 第10章 执行价格的企业 第11章 竞争市场中的均衡 第12章 一般均衡和福利经济学 第4部分 市场力量 第13章 垄断 第14章 关于制定价格企业的进一步探讨 第15章 寡头与战略作为 第16章 博弈论 第5部分 市场缺失 第17章 非对称信息 第18章 外部效果和共用品

章节摘录

插图：We have shown that the circular flow model omits important aspects of reality. Does this meanthat it is a bad model？ Our earlier remarks suggest that if the model sheds light on thephenomenon in which we are interested, then there is no problem if it abstracts from otherissues. In this sense, the circular flow model is successful. It is a simplification ofthe real world,but it is a useful one because it illuminates the relationships in which we are interested.The circular flow model is this book's organizing device. From Chapter 2 up to and includingChapter 6 we deal with the household sector. We examine how households make their decisionsboth as demanders of goods and services, and as suppliers of inputs to firms. Chapters 7, 8, 9 and10 look at businesses, both in their roles as suppliers of goods and services, and demanders ofinputs. Then, from Chapter 11 up to and including Chapter 17 we look at markets, the institutions that mediate between households and firms. We study different types of markets, see howthey operate, and evaluate the outcomes they produce.Our discussion of the circular flow model did not say much about how the activities of thehousehold and business sectors are co-ordinated. Given that people make their decisions aboutwhat to buy and what to sell in isolation, what prevents business firms from producing purplescarves when households would rather have red shirts？ What guarantees that the numberof computer programmers employed by businesses will equal the number of people who wantto be in that occupation？ As our previous discussion of centrally planned economies indicated,we cannot take it for granted that economic activity will end up being properly co-ordinated. In a market system, co-ordination is accomplished in a decentralized fashion by prices. Howdoes this hapl~en？ Let us return to the commodity discussed at the beginning of this chapter -bread. Suppose that the current price of bread is 1.25 per loaf. Suppose, further, that at thisprice, bakers are producing more bread than households want to consume. In a market system,the bakers become aware of the fact that they are producing too much bread because it piles upon their shelves. In effect, there is a bread glut. As a consequence, the price of bread falls, perhapsto 1.10 per loaf. This price decrease has two effects. First, because it has become cheaper, house-holds are willing to purchase more bread than before. Second, with a lower price, bakers are notwilling to produce as much bread as they did before. Both effects tend to reduce the magnitudeof the glut. Eventually, the price falls enough so that the number of loaves that people are willingto buy equals the number of loaves that firms are willing to produce. The price of bread has coordinated the activities of producers and consumers.More generally, if ~too much" of a commodity is being produced in a market system, its pricefalls; if"too little" is being produced, its price increases. The price remains Stable only when abalance has been achieved between what producers are willing to produce and what consumersare willing to consume.

编辑推荐

《微观经济学(第2版)(英汉对照)》：高等院校双语教学适用教材·经济学