旅游英语

出版时间：2010-7  出版社：刘韵琴 湖南大学出版社 (2010-07出版)  作者：刘韵琴 编  页数：206  

前言

随着我国职业教育改革与发展的不断深入，坚持以就业为导向，构建以能力为本位，以基本职业素质和职业能力培养为主线，以模块化课程结构为主体，凸显高职与行业特色的课程体系，培养适合市场需求的高素质劳动者和实用型技术人才，已成为当前高等职业院校课程改革面临的重要课题。模块化教学是国际劳工组织为提高劳动者素质开发出的技能培训模式，是目前高职教育普遍认可的教育模式，也是职业教育的成功经验。高职教育应以行业需求为导向，高职院校旅游管理类专业教育与旅游行业联系紧密，其专业人才培养更应体现其职业和岗位的特点。近年来，许多高职院校的旅游管理类专业均结合自身办学优势、专业特点和行业实际，在教学改革上做了大胆尝试，积极开展模块化教学研究，并取得了较为丰硕的成果。但将模块教学改革及课堂实践的理论贯穿于整个课程体系的建设并用以践行成套教材的编写，尤为鲜见。一般来讲，高职模块化教学就是从岗位驱动入手，确定专业的职业能力培养目标，根据该目标将教学课程分解为若干模块，学生可根据自身兴趣精修不同模块，以实现不同的分目标，达到就业需求。而模块划分的最大特点是非学科完整性，是行动导向性的，更有利于开展课堂教学活动。模块的划分是以主题为中心把相关的知识组织到了一起，使之更加贴近生活、贴近学生需要，使内容变得更容易操作，有利于学生在活动中学习，在学习中活动。这些优点相对于传统教学有许多创新，也有非常好的效果。但对于教材的编写来说，却有相当难度。其主要原因是在教材的编撰过程中，模块的划分没有统一标准，也没有较成熟的方法借鉴，编写者往往很难把握其尺度。尤其对于基础理论课程教材的编撰，更是难以把握。基于此，我们组织了涵盖业内权威专家及有着丰富教学经验及旅游企业管理经验的教授、学者和骨干教师的作者团队，对此进行了积极、有效的探索。

内容概要

　　模块化教学是国际劳工组织为提高劳动者素质开发出的技能培训模式，是目前高职教育普遍认可的教育模式，也是职业教育的成功经验。高职教育应以行业需求为导向，高职院校旅游管理类专业教育与旅游行业联系紧密，其专业人才培养更应体现其职业和岗位的特点。近年来，许多高职院校的旅游管理类专业均结合自身办学优势、专业特点和行业实际，在教学改革上做了大胆尝试，积极开展模块化教学研究，并取得了较为丰硕的成果。但将模块教学改革及课堂实践的理论贯穿于整个课程体系的建设并用以践行成套教材的编写，尤为鲜见。

书籍目录

模块一 Approaching TourismTask 1 Travel Service 00 1Task 2 Types of Travel 015模块二 Guiding WorkTask 1 Tour Guiding 029Task 2 How to Make a Guiding Speech 034Task 3 Basic Methods of Introduction for Tour Guiding 039Task 4 Guiding of Land Scenery and Nature Scenery 045模块三 TravelTask l Travel Itinerary Arrangment 056Task 2 Service for Travel 06 1Task 3 Guiding Service 066Task 4 Dealing with the Problems in Travel 074模块四 Means of TransportationTask 1 Introduction of Traffic 079Task 2 Air Traffic and Ticket 084Task 3 Trains and Cars 091模块五 CateringTask 1 Catering Organizations 097Task 2 Chinese Cuisine 101Task 3 Booking，Seating and Ordering 107Task 4 Banquet Service 112Task 5 Table Manners and Proposing a Toast 118模块六 AccommodationTask 1 Modern Hotels 126Task 2 Room Reservation and Checking in 133模块七 ShoppingTask 1 Famous Chinese Local Specialty 143Task 2 Basic Shopping Knowledge 148Task 3 Promoting Tourist Products 153模块八 RecreationTask 1 Recreation Services l59Task 2 Recreation Services and Marketing 166模块九Practical WritingsTask 1 Itineraries 174Task 2 Business Letter for Travel 179Task 3 Contracts for Travel185Task 4 Travel Agreements 189附录一 旅游实用术语附录二 旅游相关表格

章节摘录

插图：The work of a tour guide is always attended by many difficulties. He of- ten works alone and has to attend to individual needs. He has many roles to play. He may be very tired,but he has to remain smiling.Man proposes, God disposes. It is especially true in the tourism industry. Many unexpected things turn up in the work. No matter how much work has planned,things will happen out of expectation. No matter how hard a tour guide has worked, complaints are unavoidable. Flights may be delayed, even cancelled. Hotels may be overbooked. Rooms may be too warm or too cool. Food may be not very tasty. Roads may be too bumpy. Scenic spots may be too crowded. A guest may be too particular to please. In all these cases, a tourguides should never lose patience, never lose temper, never quarrel with theco-workers, never to be rude. Keep smiling！As for a tour guide, one must know service, a universal principle, whichis made up of seven words, smile, excellence, readiness, viewing, invitation,creativeness and eye. According to the principle, smile ranks top among theseven. A tour guide should always smile. The perpetual smile should not beinfluenced by one's own emotions. In spite of pressure, fatigue or sadness, atour guide should always smile to the guests. Once the guide is sad, the guestsmay be infected. The tour guide is the soul of the group, and his smile is im-portant to cheer the guests up.

编辑推荐

《旅游英语》：21世纪高职高专旅游专业模块化创新规划教材