出版时间:2008-5 出版社:北方交通大学出版社 作者:张启途 页数:402
内容概要
本教材针对实际贸易工作需要,结合高职高专教学特点和学生的实际情况,采用双语模式,从商务英语口语、商务英语函电、商务谈判技巧、外贸单证、电子商务等多个方面综合讲授贸易过程中最重要的内容。 本教材共6大部分16个单元,分别讲述商务沟通、业务关系的建立、商务谈判、合同的履行、外贸单证及电子商务等方面的相关内容。本教材语言通俗易懂,内容新颖、实用,可引导学生进入一个直观的仿真的商务环境中学习,从多方面训练学生的贸易实战能力。 本教材主要适用于高职高专院校、本科院校举办的二级职业技术学院、继续教育学院和民办高校使用,主要针对商务英语专业和经贸专业的学生,以及电子商务等其他专业的学生,还可供其他自学者及相关从业人员参考。
书籍目录
Part I Business Communications . Unit One Business English Writing and Speaking Section 1 Business English Writing Section 2 Business English Speaking Section 3 Negotiation Strategies Exercises Uint Two Modern Communication Tools Section 1 E-mail Section 2 TradeManager Section 3 Skype Section 4 Negotiation Strategies Exercises Part II Establishing Business Relationships Unit Three Establishing Business Relationships Section 1 Dialogue Section 2 Specimen Letters Section 3 Negotiation Strategies Exer ises Part III Business Negotiations Unit Four Inquiries and Replies Section 1 Dialogue Section 2 Specimen Letters Section 3 Negotiation Strategies Exercises Unit Five Offers, Counter-offers and Acceptance Section 1 Dialogue Section 2 Specimen Letters Section 3 Negotiation Strategies ExercisesPart IV Performance of Contracts Unit Six Contracts Section 1 Dialogue Section 2 Specimen Contract Section 3 Specimen Letters Section 4 Negotiation Strategies Exercises Unit Seven Price Section 1 Introduction to Price Section 2 Dialogue Section 3 Specimen Letters Section 4 Negotiation Strategies Exercises Unit Eight Payment Section 1 Introduction to Payment Section 2 Dialogue Section 3 Specimen Letters Section 4 Safe Payment Strategies of E-bank Exercises Unit Nine Shipment Section 1 Introduction to Shipment Section 2 Dialogue Section 3 Specimen Letters Section 4 Work Procedure of Export Sea Transportation Based on CIF and CFR Exercises Unit Ten Packing Section 1 Introduction to Packing Section 2 Dialogue Section 3 Specimen Letters Section 4 Practical Packing Strategies ExercisesPart V DocumentsPart VI E-commerceAppendix A Sketch Map of Foreign Trade ProcedureReferencesc
图书封面
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