出版时间:2006-1 出版社:北京交通大学出版社 作者:翁凤翔
内容概要
《国际商务导论》全面介绍国际商务各有关领域的基本知识和发展的最新动态,有理论但更重实践。《国际商务导论》适合国际商务、国际金融、国际贸易、国际经济、国际物流、国际营销、国际支付、国际会计与税收、国际商法、企业管理等有关涉外专业的大学生、研究生以及工商管理硕士研究生(mba)使用。《国际商务导论》由于是用简单的英语写成,所以也特别适合学习国际商务英语的学生。通过使用《国际商务导论》,学生既能学到国际商务基本知识,又能学到国际商务英语,一举两得。为了让学生能轻松地使用《国际商务导论》,作者特别在每章前面设有中文的学习目标,在每章结尾有英语词汇和该章节的中文概述,以帮助学习者更好地理解、掌握其内容。
书籍目录
chapter onegeneral view of international business(1)国际商务概述1.1what is international business?(1)何谓国际商务?1.2why do we study international business? (2)为何学习国际商务?1.3international business and international trade(3)国际商务与国际贸易1.4modes of international business(5)国际商务形式1.5the need for international business(6)国际商务的必要性1.6modern international business study(7)现代国际商务研究1.7why do companies engage in international business?(8)公司介入国际商务之原因1.8globalization(8)全球化1.9internationalization(12)国际化1.10the gatt and the wto(16)关税与贸易总协定及世界贸易组织1.11china in international business arena(26)国际商务舞台上的中国chapter twothe framework of international business(33)国际商务的框架2.1levels of economic integration(34)经济一体化层次2.2the triad(38)三足鼎立 (三大区域)2.3outside the triad(55)三大区域外围chapter threeculture and international business(69)文化与国际商务3.1what is culture?(69)何谓文化?3.2layers of culture(71)文化层面3.3reasons for the differences between cultures(73)文化差异原因3.4cultural conflicts in international business(76)国际商务文化碰撞3.5corporate culture and national culture(87)企业文化与民族文化3.6cultural conflicts and multinational companies (mncs)(91)文化碰撞与跨国公司chapter fourinternational business environment(97)国际商务环境4.1the economic environment(98)经济环境4.2the political environment(101)政治环境4.3the legal environment(103)法律环境4.4the socio?cultural environment(106)社会文化环境4.5the technological environment(108)技术环境4.6the financial environment(109)金融环境4.7the information environment(110)信息环境4.8the internal environment(110)内部环境chapter fiveinternational trade(117)国际贸易5.1what is international trade?(117)何谓国际贸易?5.2how did international trade start?(119)国际贸易起源5.3the benefits, structure of, and reasons for international trade(120)国际贸易的优点、 结构及原因5.4international trade in the framework of the world economy(121)世界经济框架中的贸易chapter sixinternational marketing(124)国际营销6.1the nature of marketing(124)营销本质6.2domestic marketing and international marketing(126)国内营销与国际营销6.3reasons for marketing abroad (127)海外营销原因6.4market(128)市场6.5international marketing environment(134)国际营销环境6.6marketing strategy(135)营销战略6.7integrated marketing(137)整合营销6.8direct marketing(137)直接营销6.9positioning(138)定位6.10differentiation(141)区别营销6.11personal selling(142)推销6.12aida (144)“爱达”6.13fabv(145)“发步”6.14swot(145)“思我特”6.15branding (146)品牌策略6.16unique selling proposition (usp)(148)独特的销售方式6.17word?of?mouth (149)口碑效应6.18marketing mix—the 4 ps(149)营销组合: 4pchapter seveninternational finance(172)国际金融7.1the role of central banks(172)中央银行的作用7.2international monetary system (ims)(173)国际货币体系7.3balance of payments (bop)(185)国际收支7.4foreign exchange(188)外汇7.5us dollar, british pound, the euro, and rmb(199)美元、 英镑、 欧元、 人民币7.6international money markets(203)国际货币市场7.7eurobond market(204)欧洲债券市场7.8international stock markets(205)国际证券市场chapter eightinternational accounting, auditing, and tax(212)国际会计、 国际审计和国际税收8.1general view of international accounting(212)国际会计概述8.2international accounting and international business(213)国际会计与国际商务8.3the field of international accounting(214)国际会计的领域8.4classifications of accounting systems(215)国际会计制度的分类8.5principal accounting differences between countries(216)各国之间会计的主要差别8.6international accounting harmonization(218)国际会计协调8.7the international accounting standards board (iasb, formerly iasc)(219)国际会计标准委员会8.8international transparency and disclosure(220)国际会计透明与公开8.9foreign currency translation(224)外币换算8.10accounting for changing prices(227)变化价格会计8.11international financial statement analysis(229)国际财务报表分析8.12international auditing(231)国际审计8.13china?s accounting and auditing(242)中国的财会与审计8.14international taxation(244)国际征税chapter ninemultinational enterprises(257)跨国企业9.1the nature of multinational enterprises (mnes)(257)跨国企业性质9.2characteristics of an mne (260)跨国企业特点9.3the reasons for companies? becoming multinational enterprises(260)公司转型为跨国企业之原因9.4using the oecd guidelines for multinational enterprises(261)经济合作与发展组织准则用于跨国企业9.5the impact of multinational enterprises(262)跨国企业影响9.6multinational enterprises and trade theory(264)跨国企业与贸易理论9.7the role and place of multinational enterprises in exportprocessing zones (epzs)(266)跨国企业在出口加工区的作用与地位9.8mnes in developing countries(271)发展中国家的跨国企业9.9china?s multinational enterprises(271)中国的跨国企业chapter tenforeign direct investment (fdi)(279)对外直接投资10.1the nature of fdi(280)对外直接投资性质10.2reasons for fdi(282)对外直接投资原因10.3theories of fdi(283)对外直接投资理论10.4advantages of fdi(284)对外直接投资优势10.5strategies of fdi(285)对外直接投资战略10.6costs of fdi(287)对外直接投资成本10.7diversification(288)多种经营10.8fdi decision making(289)对外直接投资决策制定10.9fdi inside and outside china(300)中国境内外直接投资10.10china?s fdi meets challenges(301)中国的对外投资面临挑战chapter elevenhuman resource management (308)人力资源管理11.1general view of human resource management (hrm)(308)人力资源管理概述11.2what is international hrm?(309)何谓国际人力资源管理?11.3country nationals(311)国民11.4global staffing policies and strategy(314)全球员工配备政策与策略11.5training and development(317)培训与发展11.6expatriates(323)外派人员11.7compensation(327)报酬11.8labour relations(331)劳资关系11.9the role of union(333)工会的作用11.10organization structure of the mne(334)跨国企业组织结构11.11culture shock(335)文化冲击chapter twelveinternational logistics(339)国际物流12.1nature of logistics(339)国际物流性质12.2new concept of 21st century logistics(342)21世纪国际物流新概念12.3components of a logistics system(343)物流系统组成部分12.4the role of logistics in the economy(345)物流在经济中的作用12.5logistics in the organization(345)企业中的物流12.6domestic logistics and international logistics(346)国内物流与国际物流12.7key logistics activities(348)物流的主要内容12.8when does international logistics occur?(350)什么情况下出现国际物流?12.9international sourcing(350)国际采购12.10managing materials flow(351)材料流动管理12.11inventory(352)存货12.12warehousing(357)仓储12.13transportation in logistics(363)物流环节中的运输chapter thirteenelectronic commerce (369)电子商务13.1what is electronic commerce (e?commerce, ec)?(369)何谓电子商务?13.2a brief history of ec(372)电子商务历史概述13.3classification of the ec field by the nature of the transactions(373)电子商务交易本质分类13.4ec applications(373)电子商务应用13.5advantages and disadvantages of ec(375)电子商务之利弊13.6the internet, the intranet, the extranet, and the world wide web(376)因特网、 内联网、 外联网及万维网13.7electronic data interchange (edi) and the internet(379)电子数据交换与因特网13.8types of inter?organizational systems(380)组织内部系统种类13.9e?commerce in the international trade arena(381)国际贸易环境中的电子商务13.10e?marketing (em)(385)电子营销references(397)参考文献
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