商务英语综合教程（下册）

出版时间：2007-11  出版社：外经贸大学  作者：房玉清  页数：177  字数：353000  

内容概要

商务英语是从事涉外商务活动工作人员及各大专院校涉外商务、营销、管理、人力资源等专业学生的必修课程。本书内容包括英语传授经济贸易的基础理论和基础知识本书选材新颖，内容丰富，专业面广，难度适宜，趣味性强，可供高等学校经贸英语专业的学生及相应水平的商务工作者与英语爱好者学习使用。

书籍目录

Unjt 1 　TEXT Changes in the Motives and Developments 　SUPPLEMENTARY READING Beefing Up BPOUnit 2　TEXT Invisible Barriers　SUPPLEMENTARY READING East Europeans Fear ProtectionismUnjt 3　TEXT Business Law-Contract and Agency　SUPPLEMENTARY READING Settlement of DisputesUnit 4　TEXT Export Procedures and Documentation　SUPPLEMENTARY READING Bill of LadingUnit 5　TEXT Product Positioning　SUPPLEMENTARY READING Experiential BrandingUnit 6　TEXT How Companies Succeed in International Mark 　SUPPLEMENTARY READING Business SuccessUnit 7　TEXT Strategies of Transnational Corporations　SUPPLEMENTARY READING Management and LeadershipUnit 8　TEXT International Stock Exchange of UK　SUPPLEMENTARY READING Chinese Firms are Embracing Private EquityFunds So dreaded in the WestUnit 9　TEXT The Monetary Focus(I)-A Yen for Change　SUPPLEMENTARY READING Exchange Rate and International TradeUnit 10　TEXT The Monetary Focus(II)-Bang for the Buck　SUPPLEMENTARY READlNG Strife over YuanUnit 11　TEXT Investment Demand　SUPPLEMENTARY READING China Tries Guiding Foreign InvestmentUnit 12　TEXT Foreign Exchange Trading　SUPPLEMENTARY READING Exchange Rates and Political Risks Unit 13　TEXT International Marketing Research and Steps　SUPPLEMENTARY READING International Market ResearchUnit 14　TEXT Balance of Payments　SUPPLEMENTARY READING China’S Export Strength Makes It a Focal Pont of Concern in the USUnit 15　TEXT International Financial System Meets Challenge　SUPPLEMENTARY READING Financing Rules AnnouncedUnit 16　TEXT Economy Theory and Dumping　SUPPLEMENTARY READING 　SUPPLy and Demand