企业管理专业英语

出版时间：2007-5  出版社：对外经济贸易大学出版社  作者：周苹  页数：265  

内容概要

　　全书分为5章，25节。5章的内容分别为：创业、销售与营销、企业管理、人力资源管理、财务管理。每章包括4-6节。全书用英文撰写，语言难度属中等水平。每节的结构为：内容提要（中文）、课文、词汇和练习四部分；词汇是经济、贸易和管理常用专业词汇或生词；练习为翻译（英译汉）、填空和思考题三种形式。　　本书可作为高等经济类院校相关专业的专业英语教材或阅读教材，也可供涉外经济的企业管理、财务、人力资源、销售人员等学习参考之用。

书籍目录

Chapter One Starting a BusinessSection 1 Going into BusinessSection 2 Starting a BusinessSection 3 Managing Your BusinessSection 4 Should You Go into Business？Section 5 XVhat Is an Entrepreneur?Section 6 How to Be More EffectiveChapter Two Sales and MarketingaSection 7 Introduction to MarketingSection 8 How to Understand Your CustomersSection 9 Deciding on an Advertising MediumSection 10 How to Expand Your MarketChapter Three ManagementSection 1l How to Be Pointed Toward ProfitSection 12 How to Handle StressSection 13 Effective Presentation of Plans and IdeasSection 14 How to Lead and Manage PeopleSection 15 How to Develop YourselfChapter Four Personnel ManagementSection 16 Introduction to Personnel ManagementSection 17 Hiring the Right EmployeesSection 18 Employees Training and DevelopmentSection 19 Building Employee TrustSection 20 Delegating Work and ResponsibilityChapter Five Financial ManagementSection 21 Introduction to Financial ManagementSection 22 Financial Ratio AnalysisSection 23 Credit and Collection MethodsSection 24 Understanding Money SourcesSection 25 Watching Your ProfitBibfiography