商务英语阅读（上）

出版时间：2005-7  出版社：对外经济贸易大学出版社  作者：对外经济贸易大学出版社  页数：306  

内容概要

本套书分为上、下两册，涵盖了8个商务专题，全部用英文编写。每篇文章由3部分组成。（1）文章导读；（2）阅读欣赏；（3）注释讲解。又自成体系。它试图介绍商务某一领域的新知识、新发展、新观念。每个商务主题的中央文标题为：    ——迈入管理新世纪（Managing into the 21st Century）    ——沟通、沟通、财沟能（Managing into the 21st Communications）    ——商战无国界（Enhancing Business Communications）    ——商战无国界（Dong Business Across Borders）    ——穿赵多元文化（Working Through Cultral Diversities）    ——精彩的广告世界Living in the Vibrant World of Aavertising    ——金融世界 让数字说话（Letting Figures Talk in the Wolrd of Finance）    ——营销的艺术：理智与情感（The Art of Markeing :Sense and Sensitivity）    ——在法律上下生存和竞争Living and Surviving Under the Law    此套读本的定和位和特色，此套读物专门为大学本科英语专业三、四级学生所设计、供他们做英语泛读教材。可在两年内全部读完。亦可作为商务英语专业本科、研究生、MBA高级商务英语课程的阅读教材。此外，还是出国商务培训、出国学位学习培训和公司商务英语培训的理想阅读教材。参加BEC考试、商务师资格考试及其他商业类出国考试的考生也可将此书作为系统商务知识补充和语言阅读能力的提高教材。而大学本科以下、以上的学生或其他已从事商务工作的英语爱好者也可以阅读。    此套丛书的特点为：    ——语言浅显易懂并涵盖了商务英语各方面的必要词汇；    ——内容丰富有趣，包括了商务领域的方方面面；    ——编写者兼具商务知识、语言优势、教学理论与实践经验；    ——一石双鸟、厚积薄发。既学语言又学商务。

书籍目录

Part One Managing into the 21st Century  Unit One  The Key Management Theories  Unit Two  Strategic Planning   Unit Three  Throw Away Your Mission Statement   Unit Four  The Best Organization Is No Organization  Unit Five  Organizational Culture  Unit Six  Tips'for Employee Motivation  Unit Seven  The Essential Qualities of Great Managers  Unit Eight  Have You Got the Right Strff to Ba a Leader?'  Unit Nine  Hiring Employees—An Essential Ingredient for Gorwth  Unit Ten  Managment Is About Making Decisions   Unit Eleven  Human Resource Strategies for Hard Times  Unit Twelve  Hiring Employees—It's Not Just Luce  Unit Thirteen  Projiect Effective and Efficient Interaal Control  Unit Fourteen  Project Management Is About Lessons-to-Learn  Unit Fifteen  What Happened to Corporate Integrity?  Unit Sixteen  Only the Ethical SurvivesPart Two  Enhancing Business Communications  Unit One  Developing Interpersonal Skills  Unit Two  Strategy in Working with People  Unit Three  Your Public Relations  Unit Four  Bassics in Internal Organizational Communication  Unit Five  Conversation As Communication  Unit Seven  Assertive Communication  Unit Eight  Some Tips on Communication  Unit Nine How to Deliver Bad News   Unit Ten   Dealing with Complaints  Unit Eleven  Teams and the Changing Environment  Unit Twelve  How to Resolve Conficts—Wtthout Offending Anyone  Unit Thirteen  Principles of NegotiationPart There Doing Business Across Borders  Unit One  A Brief History of International Trade Policy  Unit Two  Who Gains from Trade?  Unit Three  How Beneficial Is Foreign Direct Investment for Developing Countries?  Unit Four  Multinational Corporations:Myths and Facts  Unit Five  Recession:What Does It Mean to Investors?  Unit Six  Globalization Today  Unit S even  Enter the Dragon:China's Big Companies and the Worle  EconomyPart Four Working Through Cultural Diversities  Unit One Understanding Culure  Unit Two Culture and Its Characteristics  Unit Three Hofstede's Four Value Dimensions  ……

用户评论 (总计2条)

•   挺好的，谢谢了
•   内容没有目录看着好,另外，纸张太差,有倒版嫌疑