跨国管理

出版时间：1998-08  出版社：东北财经大学出版社  作者：巴特利特,等(美)  
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书籍目录

Contents
CHAPTER l
Cross-Border Management:
Motivations and Mentalities
Cases
1-1 Ingvar Kamprad and IKEA,
l-2 AT&T Consumer Products,
l-3 The Body Shop Intemational,
1-4 Philips and Matsushita: A Portrait
of Two Evolving Companies
Readines
l-l "The Tortuous Evolution of the
Multinational Corporation," Howard
Perlmutter,
1-2 "Managing in a Borderless World
Kenichi Ohmae,
CHAPTER 2
Responding to Conflicting
Demands: The
Environmental Challenge
Cases
2-1 The Global Computer Industry,
2-2 Nissan Motor Co., Ltd: Marketing
Strategy for the European Market
2-3 Intemational Sourcing in Athletic
Footwear: Nike and Reebok,
Readings
2-1 "The Globalization of Markets
Theodore Levitt, 183
2-2 "Motivation, Leadership, and
Organization: Do American Theories
Apply Abroad?" Geert Hofstede,
2-3 "The Competitive Advantage of
Nations," Michael E. Porter, 211
CHAPTER 3
Building Strategic Capabilities:
The Competitive Challenge
Cases
3-1 Collision Course in Commercial
Aircraft: Boeing-Airbus-McDonnell
Douglas-1991(A),
3-2 Caterpillar Tractor Co.,
3-3 Komatsu Limited,
3-4 Saatchi and Saatchi PLC,
Readings
3-1 "How Global Companies Win Out
Thomas Hout, Michael E. Porter
and Eileen Rudden,
3-2 "Do You Really Have a Global
Strategy?" Gary Hamel and C.K
Prahalad,
3-3 "Global Strategy... In a World of
Nations?" George S. Yip,
CHAPTER 4
Managing across Boundaries:
The Collaborative Challenge
Cases
4-1 Xerox and Fuji Xerox,
4-2 Swissair's Alliances,
4-3 Electrolux: The Acquisition and
Integration of Zanussi,
Readings
4-1 "The Global Logic of Strategic
Alliances," Kenichi Ohmae
4-2 "Collaborate with Your Competitors-
and Win," Gary Hamel, Yves L. Doz
and C.K. Prahalad,
CHAPTER5
Developing Coordination
and Control: The
Organizational Challenge
Cases
5-1 Coming Glass Works Intemational
(A),
5-2 Rhone-Poulenc (A),
5-3 Kentucky Fried Chicken (Japan) Ltd
5-4 Procter & Gamble Europe: Vizir
Launch,
Readings
5-1 "Headquarters Influence and Strategic
Control in MNCs," Yves L. Doz and
C.K. Prahalad,
5-2 "Tap Your Subsidiaries for Global
Reach," Christopher A. Bartlett and
Sumantra Ghoshal,
CHAPTER 6
Managing Activities and Tasks:
The Operational Challenge
Cases
6-1 Barco Projection Systems: Worldwide
Niche Marketing,
6-2 Applichem (A)
6-3 Colgate-Palmolive: Managing
Intemational Careers,
Readings
6-1 "Customizing Global Marketing,
John A. Quelch and Edward J. Hoff
6-2 "Managing Human Resources in the
Intemational Firm," Paul A. L. Evans
CHAPTER 7
Building Transnational Capabilities:
The Management Challenge
Cases
7-1 Ideal Standard France: Pat Paterson
7-2 Becton Dickinson: Worldwide Blood
Collection Team, 695
7-3 ISS--Intemational Service System
A/S, 712
7-4(A) Komatsu Ltd and Project G (A),
7-4(B) KomatsuLtd and Project G (B),
7-4(C) Komatsu Ltd and Project G (C),
Readings
7-1 "Local Memoirs of a Global
Manager," Gurcharan Das,
7-2 "Speed, Simplicity and
Self-Confidence:
An Interview with Jack Welch,'
Noel Tichy and Ram Charan,
CHAPTER 8
Preparing for the Future:
Evolution of the Transnational
Cases
8-1 Asea Brown Boveri,
8-2(A) ABB Deutschland (A) (Excerpts),
8-2(B) ABB Deutschland (B),
8-3 ABB's Relays Business: Building and
Managing a Global Matrix,
Readings
8-1 "The Logic of Global Business: An
Interview with ABB's Percy
Bamevik " William Taylor,
Index