国际商务联系学

出版时间：1994-08  出版社：对外经济贸易大学出版社  作者：宗宝麟  
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书籍目录

INTERNATIONAL BUSINESS COMMUNICATION
CONTENTS
PREFACE
CHAPTER ONE BASIC CONCEPTS
I Information Theory
II Theory of Human Communication
III International Business Communication
IV Prerequisites for the Subject
CHAPTER TWO CULTURAL INFLUENCES
1 Different Cultures mean Different
Communications
1 Comparisons between Written and Oral
Communications
1 English,a Changing Language
IV English and Chinese as Common Business
Languages
CHAPTER THREE BUSINESS COMMUNICATION PRINCIPLES
1 Modes of Business Communication
1 Business Communication Principles( 1 )
Completeness ,Conciseness ,Consideration
B Business Communication Principles( 1 )
Concreteness, Clearness,Courtesy, Correctness
CHAPTER FOUR THE PREPARATIONS OF EFFECTIVE
MESSAGES
1 Importance of Good Planning
1 Five Planning Steps
B Basic Qrganizational Approaches
IV Composition of the Message and Its Completion
CHAPTER FIVE GENERAL TYPES OF BUSINESS WRITING
1 Domestic Business Letters
II International Business Letters
III The Job Application Messages
IV Other Main Types of Business Writing emos, Cables, Telexes and Faxes
CHAPTER SIX WRITTEN COMMUNICATIONS IN ENGLISH
1 Direct Requests
1 Good News Messages
B Bad News Messages
IV Routine Business Letters
CHAPTER SEVEN SOCIAL AND GOODWILL MESSAGES
1 Some Guidelines
1 Thank-you Messages
III Messages for Joyous Occasions
IV Messages of Sympathy
V Invitations and Responses
CHAPTER EIGHT ORAL COMMUNICATIONS
1 Importance of Effective Oral Communication in Interna-
tional Business
1 Behavioral Variables Affecting
Oral Presentations
1 Main Types of Oral Communications and Their
Preparation
IV Listening
CHAPTER NINE TRANSLATION FOR INTERNATIONAL
BUSINESS
1 Newmark' s Dynamics of Translation
1 Communicative Translation
1 Some Suggestions for Communicative
Translating
IV Examples of Written Translations for Business
CHAPTER TEN A FEW WORDS ABOUT THE HI - TECHS
USED FOR COMMUNICATIONS IN INTER-
NATIONAL BUSINESS
1 Just a Few Words
1 Products Now Available
1 Things to be Available Soon
IV Possible Effects on Business Communicators