高级商务英语教程

出版时间：1997-09  出版社：广东经济出版社  作者：Duncan Macintosh  译者：杨丽  
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内容概要

内容提要
本书原名《ENGLISH FOR BUSINESS》，是香港职业教育界的权威教
材之一，在香港已畅销20余年，它的内容是讲授商务应用文的写作，包括
商务谈判、投诉应诉、求职、催账、促销、报告、会议纪录等几个方面。
本书选材丰富，语言地道，形式规范，既有很强的实用性，又十分注重
语言运用能力的综合训练。读者学完本书，基本上可满足日常商务活动
对英语的果求。本书适合有一定英语基础的涉外企业、外资机构职员及
有关专业的学生阅读。

书籍目录

CONTENTS
译注者的话
1 BUSINESS CORRESPONDENCE: BASIC PRINCIPLES
The Aim and Language of a Letter
Conventions and Format
The Pattern of Correspondence
General Effectiveness in Writing
2 TRADE NEGOTIATIONS
Opening the Negotiations: The First Letter of Enquiry
Responding to Negotiations: The Letter in Reply
Placing an Order
Acknowledging an Order
Further Negotiations: Requests For Better Terms
Further Negotiations: Replies to Requests For Better Terms
Further Negotiations: Agency Agreements
Alternative Ways of Expressing Oneself
Language Notes and Exercises
3 COMPLAINTS AND HOW TO DEAL WITH THEM
Complaints and Replies in General
Complaints about Poor Quality and Replies to Them
Complaints about Poor Service and Replies to Them
Unjustified Complaints and Replies to Them
Alternative Ways of Expressing Oneself
Language Notes and Exercises
4 EMPLOYMENT APPLICATIONS AND REFERENCES
The Curriculum Vitae or Resume
The Letter of Application Enclosing a Curriculum Vitae
Letters of Application:
For a Secretarial Post
For a Managerial Post
References
Language Notes and Exercises
5 COLLECTlON LETTERS
The First, Second and Third Letters Calling for Overdue Payment
Alternative Ways of Expressing Oneself
Language Notes and Exercises
6 SALESLETTERS
Functions of Sales Letters
Factors in Planning Sales Letters
Aims of Sales Letters: Selling by Mail
Producing Sales Enquiries
Stimulating Visits to a Showroom
Creating Goodwill
Language Notes and Exercises
7 CORRESPONDENCE SUMMARlES
Methods of Summarisation
Types of Summary
Summarisation as a Whole
Summarisation by Stages
Worked Examples
Language Notes and Exercises
8 CTHER FORMS OF WRlTTEN COMMUNlCATlON
Memoranda: Pattem and Principles
Types of Memoranda: Giving Instructions
Asking for Instructions
Reporting on Action Taken
Reporting an Incident
Discussing Company Policy
Simple Memos
Proposals
Heads of Agreement
Language Notes and Exercises
9 REPORT WRITING
1O Full Investigative Reports
Approaches to Investigative Reports: Tenns of Reference
Preparation
Organisation
Writing
Letters and Memoranda of Transmittal
Example A: A Full Investigative Report
Short Reports
Example B: A Short Report
Mixed-Form Reports
Example C: A Mixed-Fonn Report
Eye-Witness Reports
Example D: An Eye-Witness Report
Language Notes and Exercises
THE PREPARATION AND RECORDlNG OF MEETlNGS
Preparing the Agenda
Writing the Minutes
ll SPEAKlNG IN PUBUC
Approaches to Speaking in Public
Preparation
Methods of Delivery
Visual Aids
Aspects of Presentation: Introduction to a presentation
The main body of a presentation
Concluding a presentation
Answering questions
Style in presentation
APPENDlCES: A. The Export Trade: Shipping, Payment and Banking Services
Glossary of Commercial Terms
B Jargon to be Avoided