出版时间:2005-3 出版社:中国对外经济贸易出版社 作者:谢晓莺 页数:358
内容概要
商务谈判是国际商务活动中一个至关重要的环节。在商务谈判中,谈判人员良好的业务素质、娴熟的谈判技巧和语言运用能力是能否赢得谈判成功的关键。本书正是为适应当前的形势发展、培养符合国际市场需求的人才而策划、编写的一本实用商务英语教材。 本书共分为16个单元,内容涉及谈判概述、谈判原则、谈判目标、谈判团队构成、谈判准备、谈判步骤、谈判策略、谈判的利益关系、谈判冲突、谈判纪要、结束谈判、谈判语言(上、下)、文化对谈判的影响、谈判风格等。
书籍目录
Unit 1 An Introduction to NegotiationUnit 2 Principles of Business NegotiationsUnit 3 Goals for NegotiationsUnit 4 Composing of Negotiation TeamUnit 5 Preparation for NegotiationsUnit 6 Business Negotiation ProcedureUnit 7 Negotiation StrategiesUnit 8 Beneficial Relationships of the NegotiationUnit 9 Conflicts in NegotiationUnit 10 Negotiation MemoUnit 11 Closing the NegotiationUnit 12 Language for Negotiations(Part I)Unit 13 Language for Negotiations(Part II)Unit 14 Cultural Influence on NegotiationsUnit 15 Negotiation styrlesUnit 16 Integrated Negotiation DrillsVocabulary and Technical Terms Taken FrOm the Text主要参考文献
图书封面
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