商务英语

出版时间：2004-1  出版社：7-80181  作者：王学成 编  页数：702  

内容概要

　　《全国高等院校国际商务英语统编教材：商务英语（综合业务）》详述了21世纪如何制定与实施企业国际战略，内容涵盖了国际商务调研及进入市场方式抉择的项目可行性研究。进出口理论和实务操作、国际金融业务、跨国公司业务、国际营销、国际信贷与招标、国际技术贸易、国际服务贸易、电子商务、国际经济法、国际商务组织等相关业务知识。每章后附有启发性问题、案例及大量商务英语练习。

书籍目录

CHAPTER I INTERNATIONAL STRATEGIES  SECTION I THE ROLES OF STRATEGY  SECTION II COMPONENTS AND HIERARCHY OF INTERNATIONAL STRATEGY  SECTION III INTERNATIONAL STRATEGY FORMULATION  SECTION IV STRATEGY IMPLEMENTATION  SECTION V INTERNATIONAL STRATEGIES AND MANAG~CHAPTER II INTERNATIONAL BUSINESS RESEARCH AND MARKET ENTRY MODES  SECTION I INTERNATIONAL BUSINESS ENVIRONMENT  SECTION II INTERNATIONAL BUSINESS RESEARCH  SECTION III THE MODE OF INTERNATIONAL MARKET ENTRYCHAPTER III INVESTMENT PROJECT FEASIBILITY STUDY  SECTION I PROJECT BACKGROUND AND OBJECTIVES  SECTION II MARKET ANALYSIS AND PROJECT SCALE  SECTION III PROJECT SITE SELECTION  SECTION IV TECHNOLOGY, EQUIPMENT AND ENGINEERING PROGRAM  SECTION V ORGANIZATION AND HUMAN RESOURCE ASSIGNMENT  SECTION VI PROJECT IMPLEMENTATION SCHEDULE  SECTION VII INVESTMENT ESTIMATION  SECTION VII FINANCING PLANNING  SECTION IX FINANCIAL ANALYSIS  SECTION X ECONOMIC ANALYSIS  SECTION Xl SOCIAL ASSESSMENT  SECTION Xll RISK ANALYSIS  SECTION Xlll CONCLUSION AND RECOMMENDATIONCHAPTER IV INTERNATIONAL TRADE THEORIES AND PRACTICES (PART ONE)  SECTION I INTERNATIONAL TRADE THEORIES  SECTION II EXPORT AND IMPORT PROCEDURE  SECTION III TRADE TERMSCHAPTER V INTERNATIONAL TRADE THEORIES AND PRACTICES ( PART TWO)  SECTION I INTERNATIONAL INSURANCE AND TRANSPORTATION  SECTION II PAYMENT OF INTERNATIONAL TRADECHAPTER VI INTERNATIONAL FINANCIAL INTEGRATED OPERATIONS  SECTION I FOREIGN EXCHANGE AND FOREIGN EXCHANGE RATE  SECTION II FOREIGN EXCHANGE TRANSACTIONS  SECTION III INTERNATIONAL FINANCIAL MARKETS  SECTION IV INTERNATIONAL TRACE FINANCINGCHAPTER VI BUSINESS ACTIVITIES OF MULTINATIONAL ENTERPRISES  SECTION I AN INTRODUCTION TO MULTINATIONAL ENTERPRISES  SECTION II INVESTMENT MADE BY MULTINATIONAL ENTERPRISES  SECTION III MARKETING AND PRODUCT DEVELOPMENT OF MNES  SECTION IV LOGISTICS AND MATERIALS MANAGEMENT IN MNES  SECTION V HUMAN RESOURCE MANAGEMENT IN MNESCHAPTER VIII MARKETING STRATEGIES (PART ONE)CHAPTER IX MARKETING STRATEGIES (PART TWO)CHAPTER X INTERNATIONAL CREDIT AND INTERNATIONAL TENDERING CHAPTER Xl MANAGEMENT OF OVERSEAS SMALL AND MEDIUM-SIZED ENTERPRISES  CHAPTER Xll INTERNATIONAL TECHNOLOGY TRADE CHAPTER XlII INTERNATIONAL TRADE IN SERVICES CHAPTER XIV ELECTRONIC COMMERCECHAPTER XV INTERNATIONAL BUSINESS LAWCHAPTER XVI INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONSAND FREE TRADE ZONES

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