机电行业英语

出版时间:2012-8  出版社:暨南大学出版社  作者:刘清波,李丹峰 主编  页数:181  字数:286000  

内容概要

刘清波和李丹峰主编的《机电行业英语》由八个单元组成,每个单元包括五个部分,即单元目标(Unit
Objectives)、听与说(Let's Listen and Talk)、读与写(Let's Read and
Write)、职场项目(Workplace Projeet)和职业沙龙(Career
Salon)。书后附有练习答案、参考译文、听力会话和短文的文字材料及光盘。
本书以机电行业为背景,涉及的题材包括机电领域的职业前景、机电一体化技术概观、机电产品的开发设计、智能检测、安装与维护、市场调研、推广与销售以及世界著名企业家访谈录。

书籍目录

Unit1 The Career Path in Mechanical and Electrical
Engineering
Listening Situation 1 Talking about the career
prospect
Situation 2 Getting better prepared for a job
interview
Speaking Situation 3 Asking about a job opening
Situation 4 Attending a job interview
Reading Passage 1 The Career Path in
Mechanical and Electrical Engineering
Passage 2 Automation Engineer Resume
Writing Sample 1 A Letter of
Job Application
Sample 2 A Resume
Unit2 Mechatronics Engineering
Technology
Ustening Situation 1 Showing a visitor around
the factory
Situation 2 Introducing the definition of
mechatronics
Speaking Situation 3 Visiting the production
line
Situation 4 Talking about the workshop tour
Reading Passage 1 The Introduction
of Mechatronics
Passage 2 The General Introduction of Technology
Trafer Agreement
Writing Sample 1 Abstract for
Thesis ( 1 )
Sample 2 Abstract for Thesis (2)
Unit3 Product Design and Development
Listening Situation 1 Asking information about
the National Undergraduate Electronic
Design Contest
Situation 2 Getting better prepared for a design
competition
Speaking Situation 3 Interviewing a robot design
contest winner
Situation 4 Introducing design ideas
Reading Passage 1 Automotive
Design
Passage 2 "Create the Future" Design
Contest
Writing Sample 1 A Letter of
Inquiry
Sample 2 A Letter of Respoe
Unit4 Artificial Intelligence and Machine Fault
Diagnosis
Listening Situation 1 Talking about the
Intelligent Traportation System
Situation 2 Introducing Artificial Intelligence
Speaking Situation 3 Talking about the
pre-shipment ipection of goods
Situation 4 Discussing the reipection of goods
Reading Passage 1 Intelligent
Condition Monitoring and Fault Diagnosis System
Passage 2 Machine Fault Diagnosis
Writing Sample 1 A Letter of
Complaint
Sample 2 A Letter Responding to Complaint
Unit5 The Operation, Itallation and Maintenance of
Household Appliances
Listening Situation l Inquiring about using an
air conditioner
Situation 2 Handling simple repai and
maintenance
Speaking Situation 3 Giving custome advice on
how to maintain a new refrigerator
Situation 4 Talking about how to improve the
efficiency of a refrigerator
Reading Passage 1 Italling a Central
Air Conditioner
Passage 2 Keys to Produce User-friendly
Manuals
Writing Sample 1 Follow-up
Sales Letter ( 1 )
Sample 2 Follow-up Sales Letter (2)
Unit6 The Market Research of Mechanical and Electrical
Products
Listening Situation 1 Talking about the
development of automotive engineering
Situation 2 Knowing better about the future of
electric vehicles
Speaking Situation 3 Marketing a second hand ear
to a client
Situation 4 Visiting the Guangzhou International
Automobile Exhibition
Reading Passage 1 World Packaging
Machinery Industry Forecasts
Passage 2 Rosy Prospects for China's Equipment
Manufacturing Sector
Writing Sample An
Agenda
Unit7 Advertising, Sales and Marketing
Listening Situation 1 Inquiring about the price
of machine tools
Situation 2 Talking about sales negotiation
Speaking Situation 3 Negotiating about terms of
payment
Situation 4 Negotiating about the contract
Reading Passage 1 Green Marketing
Ideas
Passage 2 Want one.'? Get it now
Writing Sample 1 Initial
Order
Sample 2 Order Sheet
Unit8 Entrepreneur Interviews
Listening Situation 1 Tips for becoming a
successful entrepreneur
Situation 2 Talking about company image
Speaking Situation 3 Preparing for a press
interview
Situation 4 Preparing for an interview with a famous
female entrepreneur
Reading Passage 1 Driving
Innovation
Passage 2 Sustainable Ford Motor Company: An
Interview with Bill Ford
Writing Sample 1 Business Memorandum
( 1 )
Sample 2 Business Memorandum (2)
参考文献
Glossary

章节摘录

  Task 5   Pair work. Start a conversation, with your partner accordin,g to the situation:You work for a Chinese factory which exports washing machin,es to foreign companies. One potential client from America visits your actory an,d wants to place an, order, and now you are negotiating with the client in, terms of payment.   Language tips:  Davment bv irrevocable L/C   Do you accept D/A or D/P?   We insist on UC.   increase the cost of import   pay a deposit   bank charges in connection with the credit protection of the banker's guarantee   Situation 4 Negotiating about the contract   Sample dialogue 2   Mr. Yang: Now, we've finally come to a basic agreement on the problems that need to be worked out. Shall we make sure we've got them right one more time?   Mr. Black: Okay. I think that's a good idea and will help clarify some important items that we may have overlooked.   Mr.Yang: First of all, about the format of our sales contract, we always use copies prepared and printed by our own company. Will that be all right?   Mr. Black: I guess so ( half jokingly). As long as you've got an English version, I have no objections.   Mr. Yang: Yes, we do have that. And all the content is written both in Chinese and in English; therefore, in terms of law, they're equally valid.   Mr. Black: Thanks. Let's use your own copies then.   Mr. Yang: Now let's check the items in the sales contract. I'd like to repeat the price we have agreed on. The Unit price of Model Bl-100 is US $ 194 per set,C. I. F. New York. Is that right?   Mr. Black: What about the specifications?   Mr. Yang: Specifications are listed in our catalogue. Would you accept such prices and confirm the above-mentioned terms?   Mr. Black: Yes, I do. Now we've made it at last. I'm so glad that through long and hard negotiations, we managed to make a good deal. Let's congratulate ourselves for the successful contract.   ……

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