外贸英语即学即用

出版时间：2012-4  出版社：对外经贸大学出版社  作者：李欣　等编著  页数：236  字数：305000  

内容概要

　　《即学即用系列教材：外贸英语即学即用》包括27个单元，四个模块，分别是员工发展、公司运作、外贸实务和新闻聚焦，基本涵盖了商务界的各个领域。既能满足职场人士自如应对日常交流之需，又能帮助商务英语业余学习爱好者获得语言素材、提高口语表达能力并积累商务知识，同时商务英语专业本科生低年级阶段也可用于课堂商务英语口语操练，巩固所学商务知识、拓宽视野，适用性非常广泛。

书籍目录

Module One Staff Development
Unit 1 Job Interview
Unit 2 Salary Negotiation
Unit 3 New StaffTraining
Unit 4 Impressive Business Presentation
Unit 5 Teamwork
Unit 6 Cultural Differences
Module Two Corporate Operation
Unit 7 Receiving and Sending-off Visitors
Unit 8 Telephone Communication
Unit 9 Ticket Reservation
Unit 10 Schedule Arrangement
Unit 11 PuNic Relations and Promotion
Unit 12 International Exhibition, Tradeshow and World Expo
Unit 13 Joint Venture
Unit 14 Tendering and Bidding
Unit 15 Overseas Development
Module Three Business Practice
Unit 16 Business Negotiation
Unit 17 Enquiry and Offer
Unit 18 Agency and Commission
Unit 19 Packaging
Unit 20 Shipment
Unit 21 Insurance
Unit 22 Terms of Payment
Unit 23 Signing a Contract
Unit 24 Complaints and Claims
Module Four Business Highlights
Unit 25 Financial Crisis
Unit 26 International Trade Frictions
Unit 27 Interviews with Chinese Business Heavyweights
Keys to the Exercises
References