出版时间:2012-8 出版社:东北财经大学出版社有限责任公司 作者:兰天 页数:288 字数:294000
内容概要
《外贸英语函电(附光盘精编版21世纪国际经济与贸易专业系列教材普通高等教育十一五国家级规划教材)》(作者兰天)的编写是在第六版的基础上做出的。为了一些大、中专学校教学安排的需要,出于对部分读者学习时间有限的考虑,我把精编版做成了12章。其中涵盖了全部国际贸易业务流程的重要环节,包括建立业务关系、询盘、报盘、还盘、达成交易、支付条件、开立及审核信用证、运输与包装、保险、投诉及索赔和代理等的书信样信。每封样信后面的注释内容都丰富、全面,采用了词汇辨析及一词多译法介绍常用的商业英语词汇。为了提高读者的实际工作应用能力和写作水平,每章后面都特别设计了情景写作练习,根据给定的主题写书信。本书还配套发行了光盘,其中有授课课件,以供讲课教师的参考之用。光盘中收纳了其他商务和生活场景的书信写作及求职面试等培训资料,在光盘中读者还能找到与各章学习内容相对应的综合练习题及参考答案。
书籍目录
Chapter One Writing Principles of Business Lette
Section One The Structure and Layout of a Business Letter
Section Two Supecription
Section Three Dissimilarities in Letter Writing
Supplement
Exercises
Chapter Two Establishing Business Relatio
Specimen Lette
Supplement
Exercises
Chapter Three Enquiries
Specimen Lette
Supplement
Exercises
Chapter Four Offe
Specimen Lette
Supplement
Exercises
Chapter Five Counter-Offe
Specimen Lette
Supplement
Exercises
Chapter Six Conclusion of Business
Specimen Lette
( I ) Sales Contract
( II )Purchase Confirmation
Supplement
Exercises
Chapter Seven Terms of Payment
Specimen Lette
Supplement
Exercises
Chapter Eight Establishment of L/C and Amendment
Specimen Lette
Supplement
Exercises
Chapter Nine Packing, Shipping Marks and Shipment
Specimen Lette
Supplement
Exercises
Chapter Ten Iurance
Specimen Lette
Supplement
Exercises
Chapter Eleven Complaints and Claims
Specimen Lette
Supplement
Exercises
Chapter Twelve Agency
Specimen Lette
Supplement
Exercises
Key to the Exercises
图书封面
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