外贸英语函电

出版时间：2009-8  出版社：上海财经大学出版社有限公司  作者：葛萍，周维家　主编  页数：217  

内容概要

随着我国加入世界贸易组织，我国与世界的交流与合作更加广泛。我国对外贸易的超常规发展，国外公司的大量进入及其本土化经营，使国际经贸人才的需求量剧增。面对这种新的形势，目前迫切需要解决的重要问题之一，就是要抓紧培养一批能够适应社会主义市场经济体制，既有国际经济贸易的理论基础和实际工作本领，又有从事对外经济贸易时撰写国际商务英语书信能力的人才。    《外贸英语函电》是为适应这一需求而编写的。本书紧密结合我国外贸业务的实际，以“必需”、“够用“为原则，突出实用性和针对性。本书通过商务书信的写作、商务关系的建立、询价与回复、报盘与还盘、订单与确认、包装、装运、付款条件、保险以及抱怨与调整等十个方面的内容，系统训练学生撰写书信和处理信息的能力。本书在编排上通过正文说明、体例示范和课后习题的方式使讲练结合，易于学习和掌握。

书籍目录

Unit One Business Letter writing ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Two Establishing Business Relation ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Three  Enquiries and Replies ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Four  Offer and Counter offer ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ?Unit Five  Orders and Acknowledgements ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises Unit Six  Sales Promotion ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Seven  Packing ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Eight  Shipment ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Nine  Terms of Payment ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Ten  Insurance ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ??Unit Eleven  Complaints & Adjustments ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ?Unit Twelve  Forms of Trade ?  Text ?  Words and Expressions ?  Notes ?  Reference Expressions ?  Words and Phrases Power Development ?  Exercises ?Glossary ??Reference Answers to Exercises ??参考文献

章节摘录

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编辑推荐

　　《外贸英语函电（第2版）》突出实训、立体化配套，本系列教材由具有丰富课堂教学经验和实践经验的教师编写，注重实训与技能操作，并配备练习题、课程PPT，是适合高职院校学生的具有针对性、立体化、特色性和示范性的精品教材。