商务英语阅读新视野

出版时间：2007-8  出版社：东南大学出版社（南京东南大学出版社）  作者：戎林海  页数：238  字数：401000  

内容概要

本书共50个单元，选编了涉及经济、银行、金融、保险、财会、统计、物流、证券、外汇、产品、质量、品牌与商标等文章计50篇，文章内容新、涵盖面广，可有效拓展学习者的阅读面和知识面，使学习者在阅读过程中能更加深入地探究各有关领域，为以后从事实际工作打下较牢固的基础。本书可作商务英语、国贸等专业的教材，也是外经贸人员提高自己更新知识的阅读必备。

作者简介

戎林海，1957年牛，江苏常州人，英语语言文学硕上，教授。江苏省高校外语教学研究会理事、江苏省语言学会理事、常州市翻译协会会长、常州市语言学会副会长、常州工学院外国语学院院长。长期从事英美文学、翻译学、跨文化交际学等学术研究，著有《跨越文化障碍》、《当代

书籍目录

Unit 1 Scarcity and Efficiency：the Twin Themes of Economics  ExercisesUnit 2 The Three Problems of Economic Organization  ExercisesUnit 3 The Principle of Comparative Advantage  ExercisesUnit 4 What Is Logistics  ExercisesUnit 5 Logistical Operation  ExercisesUnit 6 Tips to Establish Your Good Business Reputation  ExercisesUnit 7 Business Law  ExercisesUnit 8 Everyday Etiquette for Office Life  ExercisesUnit 9 A Brief Introduction to Accounting  ExercisesUnit 10 Basic Principles of Accounting  ExercisesUnit 11 How Bank Works？  ExercisesUnit 12 The Evolution of Money  ExercisesUnit 13 The Stock Market  ExercisesUnit 14 Foreign Exchange  ExercisesUnit 15 Exchange Rates  ExercisesUnit 16 International Trade  ExercisesUnit 17 Classical Theories of Trade  ExercisesUnit 18 Free Trade or Fair Trade  ExercisesUnit 19 International Institutions  ExercisesUnit 20 Institutional Pillars of International Business  ExercisesUnit 21 The World Trade Organization  ExercisesUnit 22 The Product Lifle Circle  ExercisesUnit 23 The Quality Imperative  ExercisesUnit 24 Product Brands and Trademarks  ExercisesUnit 25 The Joint International Venture  ExercisesUnit 26 Multinational Corporations  ExercisesUnit 27 Multinational Enterprises Are Regional，Not Global  ExercisesUnit 28 Transfer Pricing in Multinational Companies  ExercisesUnit 29 Insurance  ExercisesUnit 30 Marine Insurance  ExercisesUnit 31 Elements of Communication  ExercisesUnit 32 Main Forills of Communication in BusinessExercis6sUnit 33 The Changing Concept of Marketing  ExercisesUnit 34 Market and Marketing   ExercisesUnit 35 The Importance of Marketing  ExercisesUnit 36 The Role and Activities of Promotion  ExercisesUnit 37 Personal Selling  ExercisesUnit 38 Branding and Brand Equity  ExercisesUnit 39 Going Global  ExercisesUnit 40 Globalization Perspectives  ExercisesUnit 41 Globalization versus Regionalization：Which Way for the Multinational？(1)  ExercisesUnit 42 Globalization versus Regionalization：Which Way for the Multinational？(2)  ExercisesUnit 43 International Marketing  ExercisesUnit 44 Marketing Planning  ExercisesUnit 45 International Human Resource Management  ExercisesUnit 46 Mission Statement  ExercisesUnit 47 E-commerce：A Kind of New Commercial Tool  ExercisesUnit 48 Outline of E-business  ExercisesUnit 49 How the Credit Card Captured America  ExercisesUnit 50 Will Cash Completely Vanish？  Exercises