跨文化交际案例分析

出版时间：2010-10  出版社：北京理工大学  作者：廖华英 编  页数：237  
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内容概要

跨文化交际课程是英语学习者了解和掌握不同文化之间差异和交际的一门重要课程。也是一门实践性和应用性较强的课程。许多学生在具体实践中做不到融会贯通，跨文化交际的失误仍然存在。为了使学生能积极融入课堂，培养他们的实际交际能力，授人以渔，举一反三，作者编写了《跨文化交际案例分析》教材。    该教材以学生获取知识的认知途径为基本突破口，采取了与普通教材不同的编写方式，从事物的特殊性到普遍性的哲学规律，引导学生根据案例来分析跨文化交际的理论体系和中西方文化的基本差异，从而达到能提高其基本交际能力的目的。通过阅读案例，明确问题；通过分析案例，找出原因；通过制定方案，解决问题。    该教材的编写基本涵盖了跨文化交际失误的内容；坚持以案例分析为主，理论介绍为辅；增强其趣味性阅读，案例丰富，具有实用性、现代性、真实性、典型性和价值性特点；课后练习可以对学生进行举一反三能力的培训：全英文编写。适合大学以上各种层次学习者的需求；案例结合日常生活与外贸等相关领域，做到尽量覆盖知识、技能、文化3个方面，达到授人以渔的目的。    该教材的使用能在课堂上达到以学生为主。着眼于其能力培养的目的；强调集体合作，而非个体单干的理念；培养学生身临其境地解决问题，并在不圆满的条件下做出自己独立的决策，从而不断提高决策能力，使得抽象的理论形象化、具体化，做到学以致用。    该教材适用于高等学校大学英语拓展课程，英语专业选修课程。外贸、外事、旅游、对外汉语等专业的必修课程，也可作为高校英语教师的参考资料。

书籍目录

Part I  Culture and Communication      Chapter 1  What is culture?       Chapter 2  What is communication?       Chapter 3  Culture and communication  Part II  Culture Conflicts and Case Study Introduction     Chapter 1  Culture conflicts      Chapter 2  Case study introduction  Part III  Case Analyses of Pragmatic Failures in InterculturalVerbal Communication      Chapter 1  Pragmalinguistic failures       Chapter 2  Sociopragmatic failures Part IV Case Analyses in Intercultural Nonverbal Communication      Chapter 1  Kinesics(body language)      Chapter 2  Haptics (touch)      Chapter 3  Appearance and dress       Chapter 4  Olfactics ( smell and taste)      Chapter 5  Proxemics (body space)       Chapter 6  Chronemics (time)      Chapter 7  Paralanguage  Part V  Typical Cases in Intercultural Business Communication      Chapter 1  Value perception conflict      Chapter 2  Corporate culture matters      Chapter 3  Corporation system and management      Chapter 4  Cross-cultural negotiating stylePart VI  Tips for Successful Intercultural Communication      Chapter 1  Tips for ordinary intercultural communication       Chapter 2  Recommendations for effective interculturalbusiness negotiations References

章节摘录

插图：Proverbs are a good way for people to learn their own culture. In colorful and vivid language, they offer an important set of instructions for members to follow. People also learn culture from folk tales, legends, and myths. A trip to any museum in the world quickly reveals how the art of a culture is another method of passing on that culture. In the modem world mass media provides people with abundant and quick access to touching their culture.That the culture is acquired through the process of learning has several important implications for the conduct of international communication,First, such an understanding can lead to greater tolerance in respect of cultural differences, and make the intercultural communication more successful in the practical settings.Second, the learned nature of culture stimulates people in the multicultural environment to learn the other cultures with full of confidence and put it into function as well,And finally, it leads people to grasp the deeper skills in training programs relevated to the different cultures and lessens the barriers of the global cultures into the slimmest degrees. Culture is based on symbolsThrough the symbols like language, art, religion, money and etc. , the culture can be transmitted successfully from one person to another, and from one generation to the next. The use of symbols is at the core of culture. In this way the ideals and thoughts of one culture can last and its uniqueness can attract people from other cultures.Symbols tie together people who otherwise might not be part of a unified group. They alow people to package and store their culture as well as to transmit it. The minds, the books, pictures, films, religious writings, videos, computer accessories and the like enable a culture to preserve what is deemed to be worthy of transmission. This makes each individual, regardless of his or her generation, heir to a massive repository of information that has been gathered and maintained in anticipation of his or her entry into the culture.Cultural symbols can take a host of forms, encompassing gestures, dresses, objects, flags, religious icons, and the like. Yet the most important symbolic aspect of culture is language —— using words to represent objects and ideas'.

编辑推荐

《跨文化交际案例分析》：普通高等教育“十二五”重点建设规划教材

用户评论 (总计13条)

•   里面很多单词都在考研单词中看到噢~英文书看着比较累…
•   在上学期间读过，现在读起来仍然感觉非常有逻辑条理，需要研读呀！
•   封面很漂亮 里面还有插图 很有喜感
•   喜欢哦。此书值得一读。推荐给大家哦。
•   全书英文，做教参使用尚可，做教材使用对于英语专业过于简单，对于非英语专业有难度。
•   从中得到了一些文化差异方面的东西，不是想象中的样子。
•   不错，作为论文的参考资料 还不错
•   原来是以本英语书。
  非常不满！
•   嗯，不错的。有哦比较详细的案例分析，不过就是少了点理论方面的知识
•   大概翻了一下 觉得应该不错
•   买来写论文的额，还不错吧
•   必须的质量很好,书的内容嘛，还可以吧~
•   不太好固定，不是很实用