商务英语阅读教程（第一册）

出版时间：2010-6  出版社：北京理工大学出版社  作者：金郁，杨国　主编  页数：231  

内容概要

《商务英语阅读教程》是北京理工大学出版社高等学校精品课程规划教材，也是项目式教学课程开发研究成果之结晶。项目式教学是行动导向教学的实现形式，是基于工作过程的课程观，体现工学结合的特点，构建“工学结合”的教学模式以全面提高学生的职业能力素质。     本教材将学生应该掌握的技能由浅入深地融入到不同的项目中，每个项目先是情景导人，然后陈述项目的目标和内容，接下来细分两个任务，包括阅读技巧和实际案例，做到了主题清楚、任务明确。

书籍目录

Module One  Inter-cultural Communication  Task One  Analyzing Sentence Structures  Task Two  Inter-cultural CommunicationModule Two  Business Etiquette  Task One  Guess the New Words Through Context  Task Two  Business EtiquetteModule Three  Company Culture  Task One  Analyzing Long Sentences  Task Two  Reading-centered ActivitiesModule Four  Human Resources Management  Task One  Identifying the Main Idea in Sentences    Task Two  Human Resources ManagementModule Five  Company Performance  Task One  Identifying the Main Idea in a Paragraph  Task Two  Company PerformanceModule Six  Brand Power  Task One  Reading Between Lines  Task Two  Brand PowerModule Seven  Marketing  Task One  Identifying Reference  Task Two  Marketing Module Eight  Advertising  Task One  Predicting the Next  Task Two  AdvertisingModule Nine  E-commerce  Task One  Skimming  Task Two  E-commerceModule Ten  Successful Entrepreneurs  Task One  Scanning  Task Two  Successful EntrepreneursSuggested Keys