商务英语精读-第一册

出版时间：2012-7  出版社：首都经济贸易大学出版社  作者：张中宁  页数：205  字数：345000  

内容概要

　　《高等院校商务英语专业核心课精品系列教材：商务英语精读（第1册）》对话以两家虚拟的中外企业之间的相互交往并逐步开展业务为主线，内容涉及外企业日常经营、管理、营销和外贸业务操作等方面。

书籍目录

Unit 1 Introduction to Business
　Section One：BusinessCommunications
　Greetings and Introductions
　Section Two：Text
　What is Business
　Section Thtee：Exercises
　Section Four：Biz Fueling Station
　Section Five：Business Reading
　International Business
Unit 2 Basic Operations of Business
　Section One：BusinessCommunications
　Accepting an Invitation
　Section Two：Text
　Basic Operations of Business
　Section Three：Exercises
　Section Four：Biz Fueling Station
　Section Five：Business Reading
　HOW to Start a Small Business?
Unit 3 History of Business Development
　Section One：BusinessCommunications
　Declining an Invitation
　Section Two：Text
　Early Development of Business
　Section Throe：Exercises
　Section Four：Biz Fueling Station
　Section Five：Business Reading
　Brief History of International Business
Unit 4 Current Business Position of China
　Section One: Business Communications
　Arranging for an Airline Travel
　Section Two: Text
　Business Environment of China
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　Foreign Trade Volume, Surplus Hit Records
Unit 5 Fundamentals of International Trade
　Section One: Business Communications
　Checking in at an Airport
　Section Two: Text
　Reasons for International Trade
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　Rationale for International Business
Unit 6 Classical Trade Theories
　Section One: Business Communications
　Going Through the Customs
　Section Two: Text
　The Theory of Absolute Advantage
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The Theory of Comparative Advantage
Unit 7 New Trade Theories
　Section One: Business Communications
　Meeting at the Airport
　Section Two: Text
　The Competitive Advantage of Nations
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The Theory of International Investment
Unit 8 International Financial Market
　Section One: Business Communications
　On the Way to the Hotel
　Section Two: Text
　Market for Currencies
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The Chinese Foreign Exchange System
Unit 9 International Banking
　Section One: Business Communications
　Registration at the Hotel
　Section Two: Text
　History of Banking
　Section Three: Exercises
　Section Four: Biz Fueling Station
　Section Five: Business Reading
　The World Bank
　KEY TO EXERCISES
　附录一 全国国际商务英语考试（一级）大纲
　附录二 全国国际商务英语考试（一级）样题
　附录三 全国国际商务英语考试（一级）样题参考答案
　附录四 全国国际商务英语考试（一级）样题听力原文

编辑推荐

　　《高等院校商务英语专业核心课精品系列教材：商务英语精读（第1册）》在结构、内容编排上多有创新之处。每单元都围绕一个主题，自成体系。同时，各章内容还一脉相承、融会贯通、环环相扣、逻辑严密，使全书构成一个有机的整体。在编写过程中，《高等院校商务英语专业核心课精品系列教材：商务英语精读（第1册）》把语言知识、语言技能、商务知识、跨文化商务交际能力等各项知识技能的学习和培养综合考虑，为学生今后在商务领域的深入学习奠定了基础。

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