2012中国出境旅游发展研究报告

出版时间：2012-5  出版社：旅游教育出版社  作者：中国旅游研究院  页数：183  字数：167000  

内容概要

中国旅游研究院所著的《2012中国出境旅游发展研究报告(英文版)》着眼大规模实地调研，立足宽视角分析研究，是目前关于中国出境旅游发展最为权威，信息量最为丰富的报告。报告全面反映了中国出境旅游的影响因素、市场状况、消费特征、产业走向以及区域格局，对于境内外旅游主管部门、相关旅游企业与研究机构均具有一定参考价值。

书籍目录

Introduction  Overview of China Outbound Tourism Development in
2011
  1. Continuous Improvement of the Environments at Home and Abroad
    1.1  Cotant development of China's economy as a major driver of
fast growing outbound tourism
    1.2  Significance of China's outbound tourism to the world
tourism economy
    1.3  Resources allocation by businesses to outbound tourism
services
    1.4  Strengthened international co-operation
    1.5  Improved tourism public services
  2. The Establishment of the World's Number One Outbound Tourism
Market
    2.1  Fast growing outbound tourism
    2.2  Increased advee balance of tourism service trade
    2.3  Diveified outbound tourist destinatio
    2.4  Potentials of regional outbound tourism
  3. Diveified Coumption Motivatio
    3.1  Total coumption spending driven by tourism
related-shopping
    3.2  Leisure resorts
    3.3  In-depth and ,theme tourism products
    3.4  Budget travels in demand
    3.5  Declining coumer satisfaction
  4. Industry Traformation and Upgrades Driven by the Market Growth
    4.1  Traformation from a quantity-driven pattern to a
quality-oriented approach
    4.2  Growing regional travel whole-selle
    4.3  Integration of retail and wholesale business by private
travel operato
    4.4  More open to the outside world
  5. Influencing the World and Changing China
    5.1  China's outbound tourism-a global economic growth pole
    5.2  Enhancing incremental influence of China's tourism
industry
Chapter 1  Environmental Analysis of China Outbound Tourism Market
in 2011
  Section I : Major Determinants of Outbound Tourism of China
  Section II : Identification of Key Drive and Selection of
Analytical Models
    2.1  External Determinants
    2.2  Model Selection and its Rationale
  Section III: Economic Significance of Outbound Tourism in 2011
    3.1  Growth of Economic Output and Per Capita Income
    3.2  Increased Purchasing Power Driven by the "Yuan Devaluation
Domestic and its Appreciation Abroad"  ~
    3.3  High-Speed Rail Network Upgrades
    3.4  Impact of Fluctuating Oil Prices
    3.5  Significant Growth in Domestic Tourism
    3.6  Oveeas Payment Platforms Expaion
  SectionIV : Political Environment
    4.1  Betterment of the Diplomatic, Economic and Political
Environments
    4.2  Eased Visa Restrictio
    4.3  Significant Effects of the ECTA on the Growth in the Tou
to Taiwan, China
  Section V : Other Market Environment Features
    5.1  Inteified Marketing Promotion by Destination Countries in
China
    5.2  Greater Attention to the Travel Security
    5.3  Improved Market Regulation and Mounting Pressures
Chapter 2  Market Structure and Coumption Characteristics of China
outbound Tourism in 2011
  Section I : Market Structure
    1.1  Market Situation
    1.2  Market Structure
  Section II : Overall Analysis
    2.1  Variables in Outbound Tourists' Coumption
    2.2  Demographic Characteristics of Chinese Mainiand Outbound
Tourists
    2.3  Facto Affecting Outbound Tourist Coumption Decisio
    2.4  Coumption Decision Characteristics of Outbound Tourists
    2.5  Characteristics of Outbound Tourists Coumption Pattern
    2.6  Future Coumption Intention of Outbound Tourists
  SectionIII: Market Segmentation
    3.1  Analysis of Outbound Travel for Business Purpose
    3.2  Analysis of Outbound Travel for Vacation
  SectionIV : Coumption Characteristics of Major Destinatio
    4.1  Hong Kong SAR
    4.2  Macao SAR
    4.3  Taiwan, China
    4.4  Japan
    4.5  USA
    4.6  Australia
    4.7  South Africa
  Section V : Analysis of Outbound Tourists' Satisfaction
    5.1  Statistical Analysis of Tourists' Satisfaction
    5.2  Integral Satisfaction and Quality Perception Index
Chapter 3  Operational Characteristics of China Outbound Tourism
Industry in 2011
  Section I : Fundamentals of Outbound Tourism Industrial Playe
    1.1  Continuous development of the industry scale and playe'
power
    1.2  Open market boosts tourism development
    1.3  International cooperation entered a new stage
    1.4  The rise of regional wholesale in port cities
  Section II : Operating Situation of Outbound Tourism Industry
    2.1  Online tourism and cross-industry cooperation
    2.2  Online media: the new battle field
    2.3  Market demand leads to industrial performance
    2.4  The appreciation of RMB requires international cooperation
  Section III: Product development and innovation of major outbound
tour operato
    3.1  High-end, in-depth tourism products are rising sta
    3.2  Customized travel service as a new theme
Chapter 4  The Characteristics of Regional Outbound Tourism
Development
  Section ! : North China Market
    1.1  Development of Outbound Tourism
    1.2  Case Study--Beijing
  Section II : East China Market
    2.1  Development of Outbound Tourism
    2.2  Case Study--Shanghai
  SectionIII: South China Market
    3.1  Development of Outbound Tourism
    3.2  Case Study--Guangzhou
  SectionIV : Southwest China Market
    4.1  Development of Outbound Tourism
    4.2  Case Study--Chongqing
    4.3  Case Study--Chengdu
  Section V : A Comparison of Five Typical Cities in Outbound
Market
    5.1  Demographic Characteristics of Outbound Tourists
    5.2  Facto Influencing Coumer Decision-making
    5.3  Coumption Decision Characteristics of Outbound Tourists
    5.4  Characteristics of Outbound Tourist Coumption Patter
Chapter 5  Development Trends and Recommendatio for China's
Outbound Tourism in 2012
  Section I : Development Trends for Outbound Tourism in 2012
    1.1  Optimizing environment of outbound tourism development
    1.2  Development of coumption patter promotes industrial
upgrade
    1.3  China's outbound tourism changes world tourism landscape
  Section II: Proposals for China's Outbound Tourism Development
    2.1  Governmental authorities should make a systematic
mechanism  
    2.2  Foreign destinatio should focus on service enhancement
    2.3  Tourism corporatio should be prepared for changes

章节摘录

　　（2） Diversified Ways of Risk Resistance The implementation of the Interim Regulations on the Administration of Tourist Agencies and the Settling Methods of Tourist Complaints， on the one hand， ensured quality of tourismproducts， reduced the phenomenon of low-price group travel organized by travel agencies， and provided a basis for compensation， thus standardizing the outbound tourism market. But on the other hand， the regulations and methods were not sufficient for settling complextourist compensation issues， and consumers were not familiar with the regulations in spite of their awareness of safeguarding their rights. Therefore， travel agencies were still confrontedwith remarkable risks in settling complaint and compensation issues.　Moreover， unexpectedoutbound emergencies had always been inevitable in travel agencies' operational risks. According to the research， the Chongqing travel agency industry developed in a diversifiedmanner in terms of resistive modes against risks in 2011.　Besides， systematic measures， i.e. taking out insurance， management procedures， contract signing and productdiversification， etc. were further segmented and more caution was taken in these aspects.In terms of management procedures， plans were made in advance and group traveler's documents were submitted to the local Chinese embassy， and the tour guide made reports in a timely manner and sought help from the government and the embassy. After the travelevent， travel agencies coordinated and communicated with the tourists actively. In terms of product design， travel agencies designed richer and more diversified products based on the principle of being small but professional， so as to avoid losses in certain destination mark etsarising from emergencies. In terms of contract signing， travel agencies strived for contractterms and conditions that were as detailed as possible， so as to avoid legal risks.　　……