商务英语阅读

出版时间:2010-9  出版社:武汉理工大学出版社  作者:张真 等主编  页数:246  

内容概要

本书分为四大部分,每部分包括三个单元。第一部分为文秘实务,在诠释秘书多重角色的同时,较为详细地描述了文秘的具体工作,如会议的策划和组织、人际沟通等。第二部分为国际贸易,介绍了国际贸易的基本概念、贸易术语以及国际贸易的支付方式。第三部分为市场营销,阐述了营销的概念、营销组合、营销策略和营销计划。第四部分为管理,其内容涉及管理者的职能、人力资源管理和生产质量管理等主题。  本书可作为高等院校经贸类专业、商务英语专业师生的教材,也可以作为其他有志于从事国际商务的各行人士的参考读本。

书籍目录

Part ⅠSecretarial Practice Unit One At the Office  Section A Text Understanding  Section B Speed Reading  Section C Case Study  Section D Supplementary Reading Unit Two At a Meeting  Section A Text Understanding  Section B Speed Reading  Section C Case Study.  Section D Supplementary Reading Unit Three Between Us  Section A Text Understanding  Section B Speed Reading  Section C Case Study  Section D Supplementary ReadingPart ⅡInternational Trade Unit Four International Trade Foundations  Section A Text Understanding  Section B Speed Reading  Section C Case Study  Section D Supplementary Reading Unit Five Export / Import Transaction  Section A Text Understanding  Section B Speed Reading  Section C Case Study  Section D Supplementary Reading Unit Six International Payment  Section A Text Understanding  Section B Speed Reading  Section C Case Study  Section D Supplementary ReadingPart Ⅲ Marketing Unit Seven What Is All about Marketing?  Section A Text Understanding  Section B Speed Reading  Section C Case Study  Section D Supplementary Reading Unit Eight Developing Marketing Mixes   Section A Text Understanding  Section B Speed Reading  Section C Case Study   Section D Supplementary Reading  Unit Nine Marketing Strategy and Plan  Section A Text Understanding  Section B Speed Reading  Section C Case Study  Section D Supplementary Reading Part Ⅳ Management Unit Ten Introduction to Management  Section A Text Understanding  Section B Speed Reading  Section C Case Study  Section D Supplementary Reading Unit Eleven Human Resource Management  Section A Text Understanding   Section B Speed Reading  Section C Case Study  Section D Supplementary Reading Unit Twelve Production and Quality Management  Section A Text Understanding  Section B Speed Reading  Section C Case Study   Section D Supplementary Reading参考文献

图书封面

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