出版时间:2012-7 出版社:华东理工大学出版社 作者:蔡惠伟 页数:276 字数:423000
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内容概要
《外经贸函电教程》(第二版)是一本国际经济与贸易专业核心课程的实战教程,取材真实,内容覆盖面适当,包括外贸交易过程的所有环节,如:与外方建立业务关系、资信调查、询盘、发盘、还盘、促销、下订单、签约、包装、投保、装运、索赔理赔、安全收汇以及参加展会、灵活贸易、各种商务活动的文件处理等等。本书内容翔实,结构严谨,反映了当今世界进出口业务的现实与最新变化,例文能真切反映交易的实际过程,注重培养学生的实际应用能力,更加贴近学生的就业需求。全书按教学法原理编排,体例设计符合教学需要。本教材与教师和学生的界面非常友好,方便任课教师组织课堂教学。本书适合国际经济与贸易专业的学生、外贸工作者,以及所有需要同外商进行有效沟通的从业人员参考使用,可以作为各级院校的教学用书、公司培训用书以及自学参考用书。
书籍目录
Unit One
Job Requirements and the Forms of Business Lette
Part One Job Requirements
Part Two The Forms of Business Lette
Summary
Exercises
Unit Two
Establish Business Relatio
Introduction
Business Lette
Pattern A of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Three
Credit Inquiry
Introduction
Business Lette
Pattern B of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Four
Enquiries and Replies
Introduction
Business Lette
Pattern C of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Five
Quotatio and Proforma Invoices
Introduction
Business Lette
Pattern D of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Six
Offe, Counter-offe and Re-counter Offe
Introduction
Business Lette
Pattern E of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Seven
Orde and Their Fulfillment
Introduction
Business Lette
Pattern F of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Eight
Sales Confirmatio
Introduction
Business Lette
Pattern G of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Nine
Terms of Payment
Introduction
Business Lette
Pattern H of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Ten
Packing
Introduction
Business Lette
Pattern I of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Eleven
Iurance
Introduction
Business Lette
Pattern J of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Twelve
Shipping Itructio and Shipping Advice
Introduction
Business Lette
Pattern K of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Thirteen
Trade Disputes and Settlement
Introduction
Business Lette
Pattern L of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Fourteen
Sales Promotion
Introduction
Business Lette
Pattern M of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Fifteen
Expos
Introduction
Business Lette
Pattern N of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Sixteen
Flexible Trade (Ⅰ)
Introduction
Business Lette
Pattern O of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Seventeen
Flexible Trade (Ⅱ)
Introduction
Business Lette
Pattern P of Business Lette
Relevant Terms
Useful Phrases
Summary
Exercises
Unit Eighteen
Miscellaneous
Introduction
Business Documents
Relevant Terms
Useful Phrases
Summary
Exercises
Appendix Ⅰ Commercial Acronyms and Abbreviatio
Appendix Ⅱ Key to Exercises
编辑推荐
《外经贸函电教程(第二版)》是国际经济与贸易的专业教材,涉外商务活动的英语阶梯,外经贸英语函电的集大成者,外贸工作者事业的成功必备。
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