商务英语阅读

出版时间：2010-8  出版社：重庆大学出版社  作者：朱万忠 编  页数：175  

内容概要

　　《商务英语阅读》系《大学英语选修课系列教材》之一，是针对培养复合型人才的需求而编写的。本教材主要涉及经济全球化、贸易保护、市场营销、电子商务、商务道德、跨文化商务、丁商管理等内容。课文全部精选自世界著名专业杂志、报纸以及相关专业网站，语言标准，适合学生学习英语。文章体裁反映了商务报刊的特点，有助于学生提高阅读能力。所选文章紧扣商务主题，使学习者在学习英语的同时了解国际商务知识。　　本教材以主题为单元，共分为9个单元，每单元有2～3篇内容相关的文章，并编写了商务小贴士。各单元编写了形式多样有针对性的练习和详细的注释，帮助学生更好地理解文章内容。每章附有与主题相关的图片，引导学生进入一个直观的商务环境中学习。　　本教材适用于中等及以上英语水平的大学生，也可作为商务专业学生的泛读教材，也可供从事国际商务经贸工作的人员参考使用。

书籍目录

Unit One Globalization of Economy 1　1 Reading for Background Information I　2 Reading for Understanding I　The Perils of More Globalization 2　3 Reading for Communicative Tasks I0　4 Reading for More Information II　Globalization under Fire 11　5 Reading for Business Tips 17　How to Take Your Small Business Global 17Unit Two Trade Protectionism 18　1 Reading for Background Information 18　2 Reading for Understanding 18　Obama' s Tire Tariff Draws Beijing' s Ire 19　China Expresses Deep Concern over U. S. Trade Protectionism 21　3 Reading for Communicative Tasks 29　4 Reading for More Information 29　China Irks U.S. with Computer Security Rules 29　5 Reading for Business Tips 34　Introduction to Trade Barriers 34UnitThree Marketing 36　1 Reading for Background Information 36　2 Reading for Understanding 36　Dialing Into Mobile Marketing 36　3 Reading for Communicative Tasks 45　4 Reading for More Information 46　Pulling the Trigger on Trigger Marketing 46　Reading for Business Tips 51　Developing Your Marketing Mix 5lUnit Four E-Commerce 53　1 Reading for Background Information 53　2 Reading for Understanding 53　E-Commerce Companies Must Globalize to Thrive 54　3 Reading for Communicative Tasks 64　4 Reading for More Information 64　Why E-Business Is Now Everyone's Business 64　5 Reading for Business Tips 70　E-Commerce Tips for Small Businesses 70Unit Five Business Ethics 72　1 Reading for Background Information 72　2 Reading for Understanding 72　Just Good Business 73　3 Reading for Communicative Tasks 82　4 Reading for More Information 82　Ethics Must Be Global, Not Local 82　5 Reading for Business Tips 86　Building Self-discipline 86Unit Six Entrepreneurship 89　1 Reading for Background Information 89　2 Reading for Understanding 89　Magic Formula 90　3 Reading for Communicative Tasks I00　4 Reading for More Information 101　The More the Merrier I01　5 Reading for Business Tips 107　Top 5 tips to Become a Productive Student Entrepreneur 107Unit Seven Banldng lO9　1 Reading for Background Information 109　2 Reading for Understanding I09　Bank Closings Top 100 for Year: Most Failures Since 1992 ll0　3 Reading for Communicative Tasks I19　4 Reading for More Information 120　A Special Report on International Banking 120　Reading for Business Tips 124　Finance Investment —— Safe Internet Banking 124Unit Eight Cross-C:uitural Business 126　1 Reading for Background Information 126　2 Reading for Understanding 127　The Strategy for Managing Across Cultures 127　3 Reading for Communicative Tasks 139　4 Reading for More Information 140　Cross-Cultural Differences 140　5 Reading for Business Tips 145　Ten Key Factors for MNC Success 145Unit Nine Management and Adwinistration 146　1 Reading for Background Information 146　2 Reading for Understanding 146　Forms of Business Organization 147　3 Reading for Communicative Tasks 155　4 Reading for More Information 155　The Best Leadership Is Good Management 155　5 Reading for Business Tips 159Styles of Leadership 159Reference Key for Exercises 160

用户评论 (总计1条)

•   原以为是可以阅读的，像报纸杂志的形式，结果是一本大学选修教材，哎……