商务英语基础阅读

出版时间：2011-8  出版社：天津大学出版社  作者：江滨　主编，吕莉　等分册主编  页数：120  

内容概要

　　《商务英语基础阅读》作为大学英语素质教育拓展课程的参考教材，以商务环境中常见的话题为基础，辅以相关的阅读材料和配套的课后习题，旨在满足广大非英语专业学生对商务英语知识的需求，提高学生商务英语基础知识水平和语言表达的能力，为其今后的工作和继续学习打下良好的基础。《商务英语基础阅读》共十个章节。每章节包含知识预测、知识概述、知识复习和知识拓展四个板块。

书籍目录

Chapter 1  Company
Chapter 2  Money
Chapter 3  Trading
Chapter 4  Marketing
Chapter 5  Service
Chapter 6  corporate Culture
Chapter 7  Business Ethics
Chapter 8  Electronic Business
Chapter 9  Public Relations
Chapter 10  Recruitment and Interview
Keys
References

章节摘录

　　The conventional marketing mix can no longer be the prime considera。tion now that customers may be influenced by the social and environmentalrecord.and the degree of corporate responsibility，demonstrated by thecompany behind the product or brand.The public will be more interestedin what a company actually does than in what it says and advertises.Ethi-cal marketers should ideally embrace such principles as honesty and fair-ness where products arc fit for purpose and accurately described；taking re’sponsibility for their products and strategies；transparency encompassmg openness，good communication and accountability；and respect in relationto consumer rights，their rights of redress and privacy.　　The American Marketing Association commits itself to promoting the highest stalndard of professional ethical norms and values for its members（practitioners，academics and students）.Norms are established standards of conduct that are expected and maintained by society and／or professional organizations.Values represent the collective conception of what communi。ties find desirable，important and morally proper.　　Ethical Norms　　·Do no harm.This means consciously avoiding harmful actions or omissions by embodying high ethical standards and adhering to all applica'ble laws and regulations in the choices we make.　　·Foster trust in the marketing system.This means striving for goodfaith and fair dealing so a8 to contribute toward the efficacy ofthe exchange process as well as avoiding deception in product design，pricing，communi·cation，and delivery of distribution. 　　......

用户评论 (总计1条)

•   开始想买一本关于商务用途上比较多的书籍，但是这本书主要是商务上的阅读文来的，对于一些英语基础不好的人来说，这本书阅读起来比较难，因为那些生僻的单词没有解析和音标，只能自己去查，阅读得比较费力。