现代商务英语阅读教程(上册)

出版时间:2011-7  出版社:天津大学出版社  作者:李永宁 等主编  页数:193  

内容概要

  《现代商务英语阅读教程》以(高职高专教育英语课程教学基本要求》、<全国国际商务英语考试大纲》等为依据编写,坚持“应用为主,够用为度”的编写原则,突出体现系统性、针对性和实用性。本套教材由上、下两册组成,本册为上册,以外贸操作流程的商务理论与实践为主,由12个单元组成,内容涵盖商务礼仪、商务会议、业务关系、询盘与报盘、订单与确认、支付方式、保险、包装、装运、商务合同、信用证、索赔与仲裁。主要针对高等职业教育商务英语专业学生毕业后所从事的实际商务外贸工作需要而编写。本书适用于高等职业教育以及成人高等教育的商务英语专业和国际商务专业学生使用,也可作为其他专业英语爱好者的自学参考资料。

书籍目录

Unit One Business Etiquette
 Part One Theory
   Text A Public Relations -- Business Etiquette
   Text B Corporate Gift Giving
 Part Two Practice
 Part Three Supplement
   Etiquette in Different Countries
Unit Two Business Meetings
 Part One Theory
   Text A Business Meetings That Matter- It's Possible!
   Text B A Typical Business Meeting
 Part Two Practice
 Part Three Supplement
   Ice Breakers
Unit Three Business Relationships
 Part One Theory
   Text A How to Establish Business Relationships Online
   Text B Building a Successful Business Relationship in
Japan
 Part Two Practice
 Part Three Supplement
   How to Build Relationships for Business Success
Unit Four Enquiries and Quotations
 Part One Theory
   Text A Theories on Enquiries and Quotations
   Text B Case Study: Enquiry
 Part Two Practice
 Part Three Supplement
   Group Quality Manager Cambridge Base
Unit Five Purchase Order and Confirmation
 Part One Theory
   Text A Purchase Order :
   Text B Case Study:Covering Business Letter Regarding Purchase
Order
 Part Two Practice
 Part Three Supplement
   Marketing Plan
Unit Six Terms of Payment
  Part One Theory
   Text A Terms of Payment
   Text B Introduction to Letter of Credit
  Part Two Practice
  Part Three Supplement
   THE ROYAL BANK OF CANADA
Unit Seven Insurance
  Part One Theory
   Text A Standard Cargo Insurance — Three Basic Policies
   Text B Marine Cargo Insurance for Commercial Exports
  Part Two Practice
  Part Three Supplement
   Why Do Traders Need Cargo Insurance?
Unit Eight Packaging
  Part One Theory
   Text A Packaging and Labeling
   Text B Export Packaging and the Environment
  Part Two Practice
  Part Three Supplement
   Australia Proposes Tough Cigarette Packaging Rules
Unit Nine Shipment
  Part One Theory
   Text A Importing Goods—Understanding Shipping Terminology
   Text B Sugar Shipping Documentation
  Part Two Practice
  Part Three Supplement
   Cargo Transportation
Unit Ten Business Contracts
  Part One Theory
   Text A Trade Contracts
   Text B Eight Sources. of Power in a Sales Negotiation
  Part Two Practice
  Part Three Supplement
   Sales Contracts
Unit Eleven Letter of Credit
Unit Twelve Claims and Arbitration

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