现代商务英语阅读教程（上册）

出版时间：2011-7  出版社：天津大学出版社  作者：李永宁　等主编  页数：193  

内容概要

　　《现代商务英语阅读教程》以(高职高专教育英语课程教学基本要求》、<全国国际商务英语考试大纲》等为依据编写，坚持“应用为主，够用为度”的编写原则，突出体现系统性、针对性和实用性。本套教材由上、下两册组成，本册为上册，以外贸操作流程的商务理论与实践为主，由12个单元组成，内容涵盖商务礼仪、商务会议、业务关系、询盘与报盘、订单与确认、支付方式、保险、包装、装运、商务合同、信用证、索赔与仲裁。主要针对高等职业教育商务英语专业学生毕业后所从事的实际商务外贸工作需要而编写。本书适用于高等职业教育以及成人高等教育的商务英语专业和国际商务专业学生使用，也可作为其他专业英语爱好者的自学参考资料。

书籍目录

Unit One　Business Etiquette
　Part One　Theory
　　 Text A　Public Relations -- Business Etiquette
　　 Text B　Corporate Gift Giving
　Part Two　Practice
　Part Three　Supplement
　　 Etiquette in Different Countries
Unit Two　Business Meetings
　Part One　Theory
　　 Text A　Business Meetings That Matter- It's Possible!
　　 Text B　A Typical Business Meeting
　Part Two　Practice
　Part Three　Supplement
　　 Ice Breakers
Unit Three　Business Relationships
　Part One　Theory
　　 Text A　How to Establish Business Relationships Online
　　 Text B　Building a Successful Business Relationship in
Japan
　Part Two　Practice
　Part Three　Supplement
　　 How to Build Relationships for Business Success
Unit Four　Enquiries and Quotations
　Part One　Theory
　　 Text A　Theories on Enquiries and Quotations
　　 Text B　Case Study: Enquiry
　Part Two　Practice
　Part Three　Supplement
　　 Group Quality Manager Cambridge Base
Unit Five　Purchase Order and Confirmation
　Part One　Theory
　　 Text A　Purchase Order　:
　　 Text B　Case Study:Covering Business Letter Regarding Purchase
Order
　Part Two　Practice
　Part Three　Supplement
　　 Marketing　Plan
Unit Six　Terms of Payment
　 Part One　Theory
　　 Text A　Terms of Payment
　　 Text B　Introduction to Letter of Credit
　 Part Two　Practice
　 Part Three　Supplement
　　 THE ROYAL BANK OF CANADA
Unit Seven　Insurance
　 Part One　Theory
　　　Text A　Standard Cargo Insurance — Three Basic Policies
　　　Text B　Marine Cargo Insurance for Commercial Exports
　 Part Two　Practice
　 Part Three　Supplement
　　　Why Do Traders Need Cargo Insurance?
Unit Eight Packaging
　 Part One　Theory
　　　Text A　Packaging and Labeling
　　　Text B　Export Packaging and the Environment
　 Part Two　Practice
　 Part Three　Supplement
　　　Australia Proposes Tough Cigarette Packaging Rules
Unit Nine　Shipment
　 Part One　Theory
　　　Text A　Importing Goods—Understanding Shipping Terminology
　　　Text B　Sugar Shipping Documentation
　 Part Two　Practice
　 Part Three　Supplement
　　　Cargo Transportation
Unit Ten　Business Contracts
　 Part One　Theory
　　　Text A　Trade Contracts
　　　Text B　Eight Sources. of Power in a Sales Negotiation
　 Part Two　Practice
　 Part Three　Supplement
　　　Sales Contracts
Unit Eleven Letter of Credit
Unit Twelve Claims and Arbitration