出版时间:2011-1 出版社:天津大学出版社 作者:李荣庆,李全福 主编 页数:211
内容概要
《现代商务英语综合教程》(上)是高等职业教育商务英语专业高年级学生的主干课程教材。本教材内容涵盖工商领域产、供、销和对外贸易的各个环节。各单元由精读文本、词汇注释、课文详解、练习题目及辅助阅读短文组成。 教材各练习环节均为以学生为中心的教学模式而设。比如,每单元专设学生展示(PPT presentation)环节,教师可因势利导,安排互动教学。 本系列教材重视整体构建,另编有《现代商务英语听力教程》、《现代商务英语口语教程》。这些教材各单元的主题与
书籍目录
Unit One Understanding Company Pre-reading Discussions for the Text Text:Forms of Companies Further Reading One:Cooperatives Further Reading Tw0:Corporations Unit Two Job Interview Pre-reading Discussions for the Text Text:Preparation for an Interview Further Reading One:To Define a Job Further Reading Tw0:Salary NegotiationsUnit Three Being a Clerk Pre-reading Discussions for the Text Text:An Administrative Assistant Further Reading One:Your Apprenticeship Further Reading Tw0:How to Be a Good EmployeeUnit Four Being a Manager Pre-reading Discussions for the Text Text:Being a Manager Further Reading One:What Are Managers? Further Reading Tw0:The Contingency Approach to LeadershipUnit Five The Functions of Management Pre-reading Discussions for the Text Tbxt:The Functions of Management Further Reading One:Management Skills Further Reading Tw0:The First Management BoomUnit Six Decisionmakin9 Pre-reading Discussions for the Text Text:How the Japanese Make Decisions Further Reading One:A Great Decision Solution Further Reading Tw0:Decisionmakin9Unit Seven Human Resource Management Pre-reading Discussions for the Text Text:Human Resource Management ……Unit Eight Job MotivationUnit Nine Training at WorkUnit Ten Quality ManagementUnit Eleven Customer RelationsUnit Twelve AccountingGLOSSARY
图书封面
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