商务英语

出版时间：2009-1  出版社：天津大学出版社  作者：孔暄 编  页数：269  

前言

　　随着经济全球化趋势的不断扩大，中国参与国际商务活动日趋频繁，商务英语作为服务于国际商务活动的工具和媒介，占据着不可或缺的重要地位。商务英语并非作为一门独立的语言而存在，而是服务于一个专门行业的门类，其本质离不开英语语言的基本规律，但也有着独自的特点和应用范围，在国际商务活动中发挥着独特的作用。在国际商务交往中做到准确、高效是从事国际商务活动的人们希望达到的，而了解商务英语表达的范围、模式、术语和规范，掌握其规律，无疑会在国际商务活动中处于有利地位。　　《职场英语口语与写作实训商务英语》即以实用、高效为指导思想编写的一本应用手册。本书在编写过程中，参阅了市场上多部商务丛书，在比较全面地覆盖国际商务活动中所涉及领域的同时，力求做到重点突出、实用高效，使读者一书在手，基本解决日常商务活动中遇到的英语表达问题。　　本书分为两大部分。第一部分为口语实训，编排顺序从宏观政策到微观的具体业务活动。其中的业务活动从源头开始，包含自初步交往、实质接触、进行往来、签订合同，直至解决纷争的全过程。第二部分为写作实训，概述部分。介绍了商务信函和合同写作的基本原则和特点、日常业务信函的写作实例和合同的写作实例，均按照商务业务的流程和合同的基本种类进行排列。

内容概要

　　《商务英语》以实用、高效为指导思想编写的一本应用手册。《商务英语》在编写过程中，参阅了市场上多部商务丛书，在比较全面地覆盖国际商务活动中所涉及领域的同时，力求做到重点突出、实用高效，使读者一书在手，基本解决日常商务活动中遇到的英语表达问题。

书籍目录

上篇　商务英语口语实训第一章　宏观政策Unit 1 Concept of Foreign TradeUnit 2 Foreign Trade and Foreign TravelUnit 3 Customs Entries第二章　市场展望Unit 1 Economic LawUnit 2 Marketing Methods and Advertising第三章　业务操作Unit 1 Buying and SellingUnit 2 About the ContractUnit 3 Document and PaymentUnit 4 ShippingUnit 5 Complaints and ClaimsUnit 6 Insurance第四章　金融管理Unit 1 International FinanceUnit 2 Foreign ExchangeUnit 3 Banking下篇　商务英语写作实训第一章　商务英语写作概论第一节 外贸信函的特点第二节 外贸信函写作第三节 外贸合同的特点第四节 外贸合同写作第五节 合同中的句子第二章　信函写作实例第一节 建立业务关系第二节 进行业务往来第三章　合同写作实例第一节 买卖合同第二节 租赁服务合同第三节 经营合作合同第四章　其他商务写作实例第一节 日常业务活动第二节 促销和广告第三节 商务报告第四节 业务描述第五节 市场调查附录　商务英语术语Part 1　General BusinessPart 2　NegOtiationsPart 3　Business AdministrationPart 4　 Accounting and BankingPart 5　 InsurancePart 6　 Stock MarketPart 7　 MarketingPart 8　 Products and PricePart 9　 AdvertisingPart 10　E-CommercePart 11　Human ResourcePart 12　Corporate Culture参考书目

章节摘录

　　Andrew： Were trying to increase our manufactured exports from India instead of just ship-ping raw materials， such as piecegoods instead of raw cotton， and also there may be things we could sell on the Continent that you dont want in the U.K. What do， you think， Mr. Pinter?　　Pinter： Thats a big， big question， Mr. Andrew. Frankly， I havent studied the problems of your country. But whatever you want to sell， itll pay you dollars for cents to do a lot of market research first.　　Andrew： Where can I get the information I need?　　Pinter： Well， for a start， from embassies and consulates， including your own， chambers of commerce and trade associations， local clearing banks， credit enquiry houses， ship-ping agents， trade magazines and customs import and export lists.　　Andrew： And what sort of information should I look for?　　Pinter： First of all youve got to find out if theres any demand for your merchandise， and what sort of competition youll meet. Then there are local conditions and prefer-ences. Take PaCkaging， say， if you sell to Belgium， youll need labels in two lan-guages， French and Flemish. Even colors are important.　　Andrew： You mean， just as in India we regard red and orange as lucky colors?　　Pinter： Exactly. And theres the packaging material. For instance， some countries dont allow hay or straw， in case they contain bugs.　　Andrew" What about advertising， and choosing selling agents?　　Pinter： If you can find a good advertising agent， by the way， I can put you in touch with some， its best to leave the choice of media to him. It all depends on your merchan-dise. T.V. and radio ads are best for some lines， magazines and trade papers for others， still mail order and direct selling for other goods. As for choosing a selling agent， thats got to be your number one priority. Sometimes youll choose a firm already established in your line， if you can find one who isnt already signed up；other times you might choose a guy whos new to the business but has plenty of get-up-and-go. But before you choose， make sure you get credit reports from his bank-ers.