当代商务英语综合教程

出版时间：2010-2  出版社：华东师范大学出版社  作者：陈雪翎  页数：214  

内容概要

本教材是专门为高职高专商务英语专业学生而精心编写的。由著名英语专家主编，高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。本教材有以下特点：起点、难度适当，符合高职学生的实际特点；注重语言基本功，强化听说读写译技能训练；富有时代特色，商务与语言有机衔接；重在培养职业能力，适应商务职场的需要；配有光盘、多媒体课件及网站，方便课余巩固。

书籍目录

Bookmap
    Unit 1
Text A  The Perfect Picture
Language in Use
Text B  Microsoft Seeks to Buy Yahoo! and Take Down Google
    Unit 2
Text A  Magazines
Language in Use
Text B  How Can You Survive Parties?
    Unit 3
Text A  Business Travele
Language in Use
Text B  Do You Know Where Your Brand Is?
    Unit 4
Text A  Influencing Bosses and Making Friends
Language in Use
Text B  Boeing vs Airbus: This Time It's War
    Unit 5
Text A  Hands-on Help
Language in Use
Text B  Risky Business
    Unit 6
Text A  Virtual-Relatiohip Oddities
Language in Use
Text B  How to Raise Business Finance
    Unit 7
Text A  Action Will Be Taken
Language in Use
Text B  A Tangle of Tapes
    Unit 8
Text A  What Are Organisational Myths?
Language in Use
Text B  CoPing With Catastrophe
    Unit 9
Text A  How Markets Move Space
Language in Use
Text B  Dealing With Difficult Employees
    Unit 10
Text A  Agait the Odds
Language in Use
Text B  Young Dream
    Unit 11
Text A  McDonald's 24/7
Language in Use
Text B  Sales Management
    Unit 12
Text A  Choose Optimism
Language in Use
Text B  Undetanding Hostile Custome
    Unit 13
Text A  Reading to Make Us Glad
Language in Use
Text B  Twenty More UPS Retail Stores to Offer Logistics Services
to Businesses
    Unit 14
Text A  Waking Up
Language in Use
Text B  The Nike Tranational Social Movement
Appendix  Selected Readings英语名篇选读
Glossary