当代商务英语阅读教程

出版时间：2008-3  出版社：华东师范大学出版社  作者：井升华 编  页数：333  字数：411000  

内容概要

　　本教材是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编，高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，并由外籍商务英语专家审定把关。本教材有以下特点：
　　起点、难度适当，符合高职学生特点，注重语言基本功，强化听说读写译技能训练，富有时代特色，商务与语言有机衔接，重在培养职业能力，适应商务职场需要，配有光盘、多媒体课件及网站，方便课余巩固。

书籍目录

Unit 1　汽车与交通
　Topic-based Content：Automobiles and Transportation
　Topic Readin9：Extracts of Automobiles and Transportation
　Extract 1：Automobile Industry
　　[相关链接] Related Link：Brands of Cars
　Extract 2：Traffic Congestion and Its Solution
　　[文化链接] Culture Link：Carpool／Vanpool
　Extract 3：China’S Drive for Local Car Brands
　Extract 4：China Starts Driving in Style
　　[文化链接] Culture Link：Driving Through
　　[实例链接]　Link to Authentic Document：Car Exchange Agreement
Unit 2　“租”出好生意
　Topic-based Content：Leasing
　Topic Readin9：Extracts of Leasing
　Extract 1：How to Choose an Equipment Leasing Company
　Extract 2：Equipment Leasing
　　[实例链接]　Link to Authentic Document：Rental Agreement
　Extract 3：Leasing Advantages
　　[相关链接] Related Link：租约小知识
　Extract 4：How Do I Buy My Car at the End of the Lease?
　　[实例链接]　Link to Authentic Document：LEASE
Unit 3　观光“财道”
　Topic-based Content：Tourism
　Topic Readin9：Extracts of Tourism
　Extract 1：Tourist Industry
　Extract 2：Planning Your Trip
　　[文化链接] Culture Link：To Be Time Travelers
　　[相关链接] Related Link：China to Become the Second Largest Tourism
Economy with in the Decade
　Extract 3：Safety and Security Warning
　Extract 4：Cultural Tourism
　　[实例链接]　Link to Authentic Document·A Tourist Promotional
Letter
Unit 4　商贸经典路——丝绸之路
　Topic-based Content：Silk Route
　Topic Readin9：Extracts of Silk Route
　Extract 1：The Story and Its Significance
　Extract 2：Foreign Influence
　　[相关链接] Related Link：The Region of the Silk Route
　Extract 3：Marco Polo on the Silk Route
　Extract 4：Living In Silk：Chinese Textiles through 5，000
Years
　　[文化链接] Culture Link：Digital Silk Road
Unit 5　创意掘金
　Topic-based Content：Creative Industry
　Topic Readin9：Extracts of Creative Industry
　Extract 1：Definition and Boundaries of Creative Industry
　Extract 2：Significance of Creative Industry
　　[文化链接] Culture Link：The Best Product Design of 2006
　Extract 3：Creative Industry in the Wodd
　Extract 4：Creative Industry in UK
　　[相关链接] Related Link：An 0仟1cla]Measure of Innovation
Unit 6　服务至上＆休闲招财
　Topic-based Content：Service&Leisure Industry
　Topic Readin9：Extracts of Service&Leisure Industry
　Extract 1：Leisure Industry
　Extract 2：Services
　　[文化链接] Culture Link：The Forgotten Pioneer of Corporate
Design
　Extract 3：Service Industries
　Extract 4：Leisure Society
　　[相关链接] Related Link：Public Utilities　
　　……
Unit 7　商界谈吃
Unit 8　期中复习
Unit 9　商界英雄记
Unit 10　企业及其系统
Unit 11　管理科学管窥
Unit 12　聚焦企业文化
Unit 13　“交往”手段制胜
Unit 14　兼并浪潮
Unit 15　证券英语趣谈
Unit 16　期末复习
参考文献