实用现代商务英语写作

出版时间：2009-5  出版社：四川大学出版社  作者：周述谨  页数：294  字数：339000  

内容概要

　　随着中国经济与世界经济接轨的步伐加快，国际商务活动越来越频繁，有效的沟通在国际商务活动中起着关键性的作用，而成功的商务写作是最常用的有效沟通方式。
　　商务写作不同于一般的议论文、散文或小说的写作，它有其独特的写作原则和格式，需要相关的商务或经贸专业知识。《实用现代商务英语写作》根据商务写作的特点，分三个部分对其进行全面介绍。第一部分介绍以顾客（读者）为导向的商务英语写作原则和写作流程与技巧；第二部分介绍商务书信的格式和构成以及各类常用商务书信的写作，包括书信、电子邮件、传真、备忘录、会议记录、报告、履历表和求职信；第三部分着重根据国际贸易流程介绍国际贸易书信的写作，包括国际贸易流程介绍、建立业务关系、询盘、发盘、还盘、接受、包装、装运、支付、保险，以及抱怨、索赔和理赔。书中每章都有专业知识介绍和商务写作技巧介绍，并且根据作者多年国际商务工作实践，书中给出了大量实例，以及常用句型和练习。
　　《实用现代商务英语写作》融英语语言知识、商务知识和国际贸易知识于一体，内容新颖、阐释详尽、实例丰富真实、学练结合、实用性强。《实用现代商务英语写作》适用于商务英语、国际贸易、国际经济、国际旅游和企业管理等专业的学生使用，对从事外贸、外经、外事和外企工作人员也有很强的实用价值。

书籍目录

Part One Reader-Oriented Modern Business English Writing
Chapter 1 Process of Business English Writing
Ⅰ. Introduction
Ⅱ. Plan
Ⅲ. Organize
Ⅳ. Draft
Ⅴ. Revise
Ⅵ. Edit
Words and Expressions
Exercises
Part Two Modern Business English Writing
Chapter 2 Business English Letters
Ⅰ. The Structure of a Business English Letter
Ⅱ. The Format of a Business English Letter
Ⅲ. Font
Ⅳ. Punctuation
Ⅴ. Envelope Addressing
Words and Expressions
Exercises
Chapter 3 Business English Email
Ⅰ. Introduction
Ⅱ. Writing Effective Email
Ⅲ. Specimen Email
Words and Expressions
Exercises
Chapter 4 Business English Faxes
Ⅰ. Introduction
Ⅱ. Fax Cover Sheet
Ⅲ. Conventions for Sending Fax
Ⅳ. Specimen Faxes
Words and Expressions
Exercises
Chapter 5 Business English Memos
Ⅰ. Introduction
Ⅱ. Conventions for Writing Memos
Ⅲ. Specimen Memos
Words and Expressions
Exercises
Chapter 6 Business English Minutes
Ⅰ. Introduction
Ⅱ. Strategies for Writing Effective Minutes
Ⅲ. Specimen Minutes
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 7 Business English Reports
Ⅰ. Introduction
Ⅱ. Formal Reports
Ⅲ. Informal Reports
Ⅳ. Specimen Reports
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 8 Resume
Ⅰ. Introduction
Ⅱ. The Structure of a Resume
Ⅲ. Formats of a Resume
Ⅳ. Writing Style
Ⅴ. Specimen Resumes
Words and Expressions
Exercises
chapter 9 Application Letter
Ⅰ. Introduction
Ⅱ. Outline for an Application Letter
Ⅱ. Specimen Application Letters
Words and Expressions
Commonly Used Sentences
Exercises
Part Three Business Letters for International Trade
Chapter 10 A Brief Introduction to International Trade Practice
..
Ⅰ.Introduction
Ⅱ. General Procedures of Export Transactions
Ⅲ. General Procedures of Import Transactions
Words and Expressions
Chapter 11 Establishing Business Relations
Ⅰ. Introduction
Ⅱ. The Structure of a Letter of Establishing Business
Relations
Ⅲ. Specimen Letters
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 12 Enquiry
Ⅰ. Introduction
Ⅱ. The Structure of an Enquiry
Ⅲ. Specimen Letters
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 13 Offer
Ⅰ. Introduction
Ⅱ. The Structure of an Offer
Ⅲ. Specimen Letters
Words and Expressions
Commonly Used Sentences
Exercises
Chapter 14 Counter-Offer
Chapter 15 Order and Acceptance
Chapter 16 Packing
Chapter 17 Shipment
Chapter 18 Payment
Chapter 19 Insurance
Chapter 20 Complaints,Claims and Adjustments
Appendix A Currency
Appendix B Banks
Appendix C Trade Tems
Appendix D Capitals and States of U.S.A
References

章节摘录

　　I. Introduction　　International trade， also Called foreign trade， world trade or overseas trade, inessence, is the fair and deliberate exchange of commodity and service across nationalboundaries. It mainly includes import and export trade operations.For most nations, imports and exports are the most important international activities.Each country has to import the commodities that it does not produce by itself, andexports its own manufactured articles or surplus raw materials to earn foreignexchanges to pay for its imports. As the import and export are two sides of the samecoin, both can have beneficial effects oft the domestic market.　Import createscompetition for home-produced goods, while export gives a manufacturer a largermarket for his products, so helping to reduce the unit cost. In each case the effect isto keep prices down in the domestic market.　　But there may be factors that compel governments to place restrictions on foreigntrade, which means that import andexport are subject to a lot of formalities, such ascustoms entry and exchange control approval. So the procedures of foreign trade aremuch more complicated than that of domestic trade.

编辑推荐

　　Modern business English is the writing ofinformation in a way that gives a reader a goodchance of understanding the document at the firstreading.