新经济管理英语

出版时间：2011-2  出版社：西北工业大学出版社  作者：朱煜明　主编  页数：345  

内容概要

　　本书是为管理专业本科及MBA硕士研究生编写的专业英语教程。全书分为9个模块（Section）18个单元（Unit），其内容涵盖管理与决策、经济学、组织行为与人力资源、市场营销、生产与运营管理、战略管理、会计与财务、项目管理、信息与知识管理等方面，选文语言规范准确，体裁多样。每个单元由精读、泛读、专业词汇注释、练习4部分组成。本书采用模块化设计，与学生所学专业内容结合紧密，针对性强，能激发学习积极性。通过本书的学习，学生可以有效地掌握经济、管理方面的专业词汇，提高阅读和写作能力。
　　本书除了用于管理和经济专业本科及MBA硕士研究生专业英语教材外，也可作为其他相关专业的专业外语教材，以及相关专业人士英语自学材料。

书籍目录

Section 1 Management and Decision Making
 Unit 1 Management
 Part 1 Intensive Reading Managements
New Paradigms
 Notes
 Part 2 Extensive Reading Gentlemen,
This Is Football
 Notes
 Exercises
 Unit 2 Decision Making
 Part 1 Intensive Reading
Introduction to Decision Making Methods
 Notes
 Part 2 Extensive Reading Elements of
Decisions
 Notes
 Exercises
Section 2 Economics
 Unit 3 The Outline of Economy
 Part 1 Intensive Reading
Economics.The Foundation of Business
 Notes
 Part 2 Extensive Reading Ten
Principle of Economics
 Notes
 Exercises
 Unit 4 The Outline of Economy
 Part 1 Intensive Reading
Money.Introduction
 Notes
 Part 2 Extensive Reading Optimal
Response to the Fed Printing Dollars
 Notes
 Exercises
Section 3 Organizational Behavior and Human Resource
 Unit 5 Organizational Behavior
 Part 1 Intensive Reading An Overview
of Organizational Behavior
 Notes
 Part 2 Extensive Reading Global
Organizational Behavior
 Notes
 Exercises
 Unit 6 Human Resource
 Part 1 Intensive Reading HR
Management Contributes to Organizational
 Success
 Notes
 Part 2 Extensive Reading An Overview
of Human Resource Management
 Notes
 Exercises
Section 4 Marketing
 Unit 7 The Concept of Marketing
 Part 1 Intensive Reading What Is
Marketing?
 Notes
 Part 2 Extensive Reading
Swatehmobile:Is the Time Right forSmall Cars
 Notes
 Exercises
 Unit 8 International Marketing
 Part 1 Intensive Reading Global
Marketing in the Twenty-First Century
 Notes
 Part 2 Extensive Reading Look Whos
Stalking Wal-Mart
 Notes
 Exercises
Section 5 Production and Operations Management
 Unit 9 Operations Management and Product
Development
 Part 1 Intensive Reading
Introduction to Operations Management
 Notes
 Part 2 Extensive Reading Product
Development Process
 Notes
 Exercises
 Unit 10 Supply Chain Management and Quality
Management
 Part 1 Intensive Reading Supply
Chain Management
 Notes
 Part 2 Extensive Reading Quality
Management and Jurans Legacy
 Notes
 Exercises
Section 6 Strategic Management
 Unit 11 An Overview on Strategic Management
 Part 1 Intensive Reading The
Strategic Management Process
 Notes
 Part 2 Extensive Reading
Understanding Strategy
 Notes
 Exercises
 Unit 12 Industry Analysis
 Part 1 Intensive Reading The Five
Competitive Forces That Shape Strategy(Part I )
 Notes
 Part 2 Extensive Reading The Five
Competitive Forces That Shape
 Strategy (Part II )
 Notes
 Exercises
Section 7 Accounting and Financial Management
 Unit 13 Accounting
 Part 1 Intensive Reading A Review of
Accounting
 Notes
 Part 2 Extensive Reading Management
Accounting as Normal Social Science
 Notes
 Exercises
 Unit 14 Financial Management
 Part 1 Intensive Reading The
Fundamental of Financial Management
 Notes
 Part 2 Extensive Reading Financial
Performance and Goal Setting
 Notes
 Exercises
Section 8 Project Management
 Unit 15 Project Management and Project Manager
 Part 1 Intensive Reading
Introduction to Project Management
 Notes
 Part 2 Extensive Reading How to Be a
Successful Project Manager
 Notes
 Exercises
 Unit 16 Project Planning
 Part 1 Intensive Reading Planning
Fundamentals
 Notes
 Part 2 Extensive Reading Project
Management of Unexpected Events
 Notes
 Exercises
Section 9 Information Management
 Unit 17 Framework of Information Management
 Part 1 Intensive Reading Towards a
Framework for Information Management
 Notes
 Part 2 Extensive Reading Barriers to
Information Management
 Notes
 Exercises
 Unit 18 Issues of Information Management
 Part 1 Intensive Reading Information
Management
 Notes
 Part 2 Extensive Reading Corporate
Portals:a Literature Review of a New Concept in Information
Management
 Notes
 Exercises

编辑推荐

　　朱煜明主编的《新经济管理英语》根据管理和经济专业核心课程的设置情况，采用系统的模块（Section）式课程设计。课程内容设计成相对独立的多个模块，每个模块对应一门核心课程，每个模块根据内容的多少，分为2个讲授单元（Unit），这样可以使学生较为系统和全面地掌握各主要管理领域的英文专业知识。《高等院校十二五规划教材：新经济管理英语》共9个模块18个单元，其内容涵盖管理与决策、经济学、组织行为与人力资源、市场营销、生产与运营管理、战略管理、会计与财务、项目管理、信息与知识管理等方面。每个单元分为精读、泛读、注释和练习等部分。每单元的练习以写作和翻译为主，写作练习采用研究生入学考试和PETS5考试写作考题形式，即Summary写作和Case写作。这样在提升学生专业英语知识的同时，又可提高学生的写作和应试能力。

用户评论 (总计3条)

•   当教材用的 很好
•   本来下定决心要读的，但是还是没有看。。呜呜。。要事有中文解释就好了
•   编排得不错