跨文化商务沟通

出版时间：2010-9  出版社：大连理工大  作者：王春阳  页数：357  
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内容概要

为了便于课堂讲授，《跨文化商务沟通(第2版)》的篇目章节安排维持第一版的设置不变。内容上增加了国际上著名跨文化管理理论的最新学术研究成果，并对不同国别经济的内容和数据进行了更新；修订后在每章“学习目的”后都增加了开篇案例，这样不仅在内容结构上做到开篇、文中及章后大量案例相互配合，而且可以使读者能更好地将理论联系实际，培养多层次、多角度、多元化思考问题的思维习惯，有利于边学习、边分析、边研究。全书由王春阳、鲍平平、周江任主编。

书籍目录

Chapter 1  Cultural Differences and Intercultural Communication
  Globalization and Intercultural Business Communication
  Understanding Culture
  Characteristics of Culture
  The Things Culture Does
  Dimensions of Culture
  Concepts about Cultural Differences and Intercultural
Communication
  Communication
  Principles of Communication
  The Relationship of Communication and Culture
  Communication Barriers and Cultural Iceberg
  Potential Problems in Intercultural Communication
  Communication Competence
Chapter 2  Universal Systems
  Economic Systems
  Political Systems
  Educational Systems
  Marriage, Family and Kinship Systems
  Social Hierarchies and Interaction
Chapter 3  Cultural Values and Business Cultures
  Cultural Values
  Attitudes
  Belief and Religion
  Attribution, Perception and Communication
  Diverse Cultural Patterns
Chapter 4  Cultural Shock
  Cultural Shock
  Short Visit Culture Shock
  The Most Common Stages of Cultural Shock
  Alleviating Cultural Shock" (For Person)
  Alleviating Cultural Shock (For Company)
Chapter 5  Verbal Communication
  The Relationship between Language and Culture
  Thought
  Language Diversity
  Vocabulary Equivalence
  Translation Problems
  Host Language
  High-Context and Low-Context Language
  Linear and Nonlinear Language
  Parables and Proverbs
  Slang and Other Informal Language
  Conversation Taboos
Chapter 6  Nonverbal Communication
  The Importance of Nonverbal Communication
  The Relationship Between Verbal and Nonverbal Communication
  Paralanguage/Metacommunication
  Facial Expression
  Eye Contact (Oculesics)
  Gestures
  Posture and Stance
  Proxemics
  Haptics
  Chromatics
  Chronemics
  Olfactics
  Silence
Chapter 7  Written Communication Patterns
  International English
  Guidelines for Written Communication
  Writing Skills
  Writing Tone and Style
  Parts of Business Letters
  Letter Formats
  Resume and Job-Search Information
  Facsimiles (Faxes)
  Electronic Mail (E-Mail)
Chapter 8  Global Etiquette, Business and Social Customs
  Making Appointments, Greeting, Invitation Customs
  Business Card Exchange Customs
  Gift Giving Customs
  Bribery
  Appearance and Dress
  Verbal Expression Customs
  Electronic Communication Etiquette
  Office Customs
  Holiday Greetings and Customs
  Air Travel Etiquette
  Dining and Tipping Practices
  Humor, Superstitions and Taboos
Chapter 9  International Negotiation Process and Strategies
  Cross-Cultural Negotiation Considerations
  Variables Affecting Intercultural Negotiations
  Intercultural Negotiation Models
  Defining the Process
  Strategies
  Intercultural Negotiation Guidelines
  Stereotypes that Affect Intercultural Negotiations
Chapter 10  Intercultural Management
  Corporate Culture
  Corporate Culture and Intercultural Communication
  The Multinational Corporation. Communication and Management
  Implications of Cultural Aspects of Business Structures for
Communication
  The Multinational Business Context
  Cultural Conflicts in the Workforce
  Conflict Managing
  The Cross-Cultural Team
Chapter 11  Marketing Across Cultures
  What is Marketing Across Cultures
  Marketing and Communication Breakdown
  The Cultural Environment
  The Global Consumers
  Product's Adaptation and Culture
  Language, Design and Brand Name
  Advertising
  Basic Steps To Global Marketing
  International Website Marketing
Chapter 12  Intercultural Business Behavior
  United States of America
  Japan
  Germany
  South Korea
  Russia
  United Kingdom
  France
  Australia
  Saudi Arabia
References

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•   还好，给本科生当专业英语教材足够用的了