出版时间:2012-1 出版社:华中科技大学出版社 作者:BPP Learning Media 页数:584
内容概要
《ACCA P3 商务分析》教你运用从以前课本中学到的相关知识和技能来评估并实施商业战略。内容包括:组织的战略地位;组织的战略选择;战略行动;商业程序的模型化和重新设计;信息技术解决方案;主动实施质量检查,支持组织的战略;项目管理;商业战略制定和实施中的财务职能;商业战略制定和实施中的领导和人员管理的作用。 课本以简单易用的方式呈现精选的内容,并经由考官审核。
书籍目录
IntroductionHelping you to pass - the ONLY P3 Study Text reviewed by the examiner!Studying P3The exam paperPart A Strategic position1 Business strategy2 Environmental issues3 Competito and custome 4 Strategic capability5 Stakeholde , ethics and culturePart B Strategic choices6 Strategic choicesPart C Organising and enabling success7 0rganising for successPart D Business process change8 Business process change9 Improving processesPart E Information technology10 E-business11 E-marketingPart F Project management12 Project managementPart G Finance13 FinancePart H People14 Human resource managementPart I Change and development15 Managing strategic change16 Strategic developmentExam question bankExam a wer bankIndexReview form
图书封面
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