高级商务英语教程

出版时间：2010-9  出版社：同济大学出版社  作者：陈夏南，许涛　主编  页数：286  

内容概要

本书全面、详细介绍了各种重要商务场合下的英语运用，涵盖商务交流、商务职场、企业管理、市场营销、人力资源和商业文化等方面。全书共16个单元，每个单元均有丰富的实务材料，并提供了较完备的各种练习模式，特别强调增强学生的互动交流能力。    本书供各类高校非英语专业作公共英语课教材，也可供其他对商务英语感兴趣的所有读者使用。

书籍目录

Part One Business Communication   Unit 1  Job Interviews      Text      Objective Case      Oral Practice     Supplementary Reading   Unit 2  Business Presentations     Text     Objective Case     Oral Practice     Supplementary Reading   Unit 3  Business Negotiations     Text     Objective Case     Oral Practice     Supplementary ReadingPart Two Business Career   Unit 4  Office Politics     Text     Objective Case     Oral Practice     Supplementary Reading   Unit 5  Office Etiquette     Text     Objective Case     Oral Practice     Supplementary ReadingPart Three Management   Unit 6  Effective and Efficient Management     Text     Objective Case     Oral Practice     Supplementary Reading  Unit 7  Leadership     Text     Objective Case     Oral Practice     Supplementary Reading  Unit 8  Entrepreneurship     Text     Objective Case     Oral Practice     Supplementary ReadingPart Four Marketing  Unit 9  Marketing Overview     Text     Objective Case     Oral Practice     Supplementary Reading   Unit 10  Advertisement     Text     Objective Case     Oral Practice     Supplementary Reading   Unit 11  Brands and Trademarks      Text      Objective Case      Oral Practice      Supplementary ReadingPart Five Human Resources   Unit 12  Human Resources Management      Text     Objective Case     Oral Practice     Supplementary Reading  Unit 13  Human Needs and Motivation     Text     Objective Case     Oral Practice     Supplementary ReadingPart Six Business and Culture  Unit 14  Corporate Culture     Text     Objective Case     Oral Practice     Supplementary Reading   Unit 15  International Business Culture     Text     Objective Case     Oral Practice     Supplementary Reading   Unit 16  Business Ethics and Social Responsibility      Text      Objective Case      Oral Practice      Supplementary ReadingAppendix: Guide and Samples of Business English Writing   Part 1  Principles of Business Writing   Part 2  Writing for Employment      1. Job Application Letters      2. Resumes   Part 3  Case Study Report   Part 4  Business Letters   Part 5 E-mail   Part 6  Memos   Part 7  Agendas & Minutes      1. Agendas     2. Minutes  Part 8: Business ProposalsReferences

用户评论 (总计9条)

•   对于同济大学的同学来说，选英语小课的时候是用得到的。
•   这本书是研究生教材，写的蛮实用的
•   书挺好 很满意
•   挺好的书，上课用的。
•   我不太喜欢这么门课，很无聊，但书不错物流快，前面就是吐槽一下。。。。没介意
•   指定的教材了
•   还没读，教材
•   内容还可以，只是里面错误比较多，希望改正
•   我们学校出的