国际贸易英语教程

出版时间：2009-3  出版社：西安交通大学出版社  作者：许葵花　主编  页数：296  

内容概要

《国际贸易英语教程》（第2版）主要由国际贸易概论和国际贸易实用操作两部分组成，是通俗国际贸易理论与国际贸易工作实践的结合。该教材采用了大量来源于生活、工作中的国际贸易资料来阐明相应的国际贸易理论，理论中有实践，实践中又渗透出理论，充分展现了生活、工作中大量存在的国际贸易现象，从全新的角度分析了国际贸易的丰富内涵。该教材用灵活多样的形式、地道的语言以及来源于生活、工作中的案例对国际贸易知识的普及以及解决工作中的实际问题将起到启迪及积极的推动作用。    本书适合国际贸易专业及其他专业的学生、与国际贸易相关的工作人员及需要此方面知识的人士使用。

书籍目录

Unit 1  International Trade  Additional Reading  The Importance of International Trade to Developing CountriesUnit 2  Trade in Services   Additional Reading  Services: infrastructure for economic growthUnit 3  International Trade Policy  Additional Reading  World Attitudes Towards Trade and ProtectionUnit 4  Forms of International Cooperation Between Corporations  Additional Reading  Why Do Firms Undertake Inter-firm Cooperative Agreements?Unit 5  Foreign Direct Investments  Additional Reading  Multinationals and Direct Foreign I nvestmentUnit 6  International Trade  Additional Reading  Environmental Policy in the EUUnit 7  Preparation, Market Research, and kinga Sales Plan  Additional Reading  Landed Cost EstimationUnit Internatial Transportation   Additional Reading  Packaging for ExportingUnit 9  Insurance forGoods inTransit  Additional Reading  US Probing Iraqi Companies for Insurance FraudUnit 10  Better ExpoSing and ImpoSing  Additional Reading ChecklistUnit 11  Documen Us in Intematiol Trade  Additional Reading  Transport DocumentsUnit 2  International Trade Arbitration  Additional Reading  Bias in Arbitration--Three Cases Unit 13  Financing of International Trade Transmits   Additional Reading  Payment MethodsUnit 14  Licensing and Jointventures  Additional Reading  Intellectual Property Law and Licensing Opportunities in the PRCUnit 15  Electronic Commerce   Additional Reading  E-Commerce Sees Rapid GrowthAppendix Ⅰ  Reference Translation Appendix Ⅱ  Key to the Exercises Appendix Ⅲ  TapescriPtsAppendix IⅣ  Glossa

用户评论 (总计2条)

•   有本书里没有带光盘
•   今天中午刚到的，还没仔细看过，大概翻了下感觉还不错，纸的质量蛮好的