出版时间:2009-6 出版社:吉林出版集团有限责任公司 作者:曹继宏 著 页数:182
内容概要
为了适应旅游人才市场对旅游教育的要求,《实用旅游英语写作》从旅游商务沟通的角度对旅游产业涉及的信函、广告、宣传、合同、协议、表格、工作报告等相关英语应用文体的格式及写作方法做出了系统介绍,尤其是对学员在就业过程中必然要涉及的简历及求职信的写法做出了较为详尽的说明,希望他们能够学以致用,解决未来在旅游产业中就业及工作的实际问题。旅游产业涉及交通、住宿、饮食、游览、购物、娱乐等诸多项目,《实用旅游英语写作》在编写过程中尽可能提供各种典型写作范例。全书共分九章,每章前有学习目标,结尾有本章重点内容总结,此外还附有练习题、疑难词汇及表达方式的注释,以方便学习者使用。
书籍目录
ForwardChapter One General Introduction to Practical English Writing1. Features of practical English writing2. Principles of practical English writing3. Elements of effective English writing4. Practical writings in daily communicationsChapter Two Business Letters in the Travel Industry1. The essential parts of a business letter2. The language characteristics Of a business letter3. The forms of a business letter4. The memo5. The circular6. The form letterChapter Three Advertising Literature in the Travel Industry1. The structure of advertisements2. Language characteristics of English advertising3. Advertising in the travel industryChapter Four Publicity Literature in the Travel Industry1. The difference between publicity and advertising2. Characteristics of publicity literatures in the travel industry3. The presentation of destination country/city or a tourist attractionChapter Five Agreements and Contracts in the Travel Industry1. The layout of agreements in the travel industry2. Contracts in the travel industry3. The features of agreements and contractsChapter Six Document Forms and Invitations in the Travel Industry1. Format qualifications of document forms2. Contents of document forms3. Devices used in the completion of the document forms4. Invitations in the Travel IndustryChapter Seven Tour Itineraries, Work Reports and Menu Design in the Travel Industry1. The structure of the tour itinerary2. The arrangement of reports3. Special techniques in writing a work report4. Qualities of reports5. MenusChapter Eight Resumes in the Travel Industry1. The structure of resumes2. The space layout of the resume3. Features of a resume4. Resumes in the travel industryChapter Nine Cover Letters in the Travel Industry1. The structure of cover letters2. Rules of writing cover Letters3. Layout of English cover letters4. Steps of writing a cover letterReferences
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