新世纪商务英语专业本科系列教材

出版时间：2010-9  出版社：上海外语教育出版社  作者：李月菊 编  页数：249  

内容概要

本书是国内首套按照《高等学校商务英语专业本科教学要求》（试行）编写的商务英语专业教材。教材以现代外语教育理念和教材设计理论为指导，结合商务英语语言和教学的特点，融合多年商务英语教学实践，由国内知名外语教学专家和长期从事商务英语教学的教授共同参与，联袂打造。　　◆体现《教学要求》的培养目标，强调打好扎实的语言基本功，兼顾商务专业素质与人文素养的同步提升。编排和选材注重学生正确世界观和道德观的形成，注重思维能力、创新能力和跨文化交际能力的培养。　　◆语言、文化与商务有机融合，注重商务英语技能和商务专业课程的合理衔接。学习任务设计丰富多样，有助于训练学生交际能力、自主学习能力和合作学习能力。　　◆单元紧扣社会热点话题，难度合理递增，选文思想内涵深刻，可读性强，充分反映经济全球化时代的特点。　　◆为教学提供多媒体资源，丰富的视频材料可增加语言学习的趣味性和输入的有效性，调动学生课堂参与的积极性；主干教程配套电子教案，方便实用，充分满足个性化教学需要。

书籍目录

Chapter 1 Introduction to International Trade Practice　Section 1 Forms of International Business　Section 2 Managing, Risks of International Business Transactions　Section 3 Participants and Procedures of Import-Export Transactions　Chapter SummaryChapter 2 Negotiating Business Contracts　Section 1 Preparation for Negotiations　Section 2 Structure and Sequence of Negotiations　Section 3 Structure and Contents of Sales Contracts　Chapter SummaryChapter 3 Formation of International Sales Contracts （CISG）　Section 1 Structure and Contents of the CISG　Section 2 Application of the CISG　Section 3 Formation of International Sales Contracts　Section 4 Formality　Section 5 Electronic Commerce　Chapter SummaryChapter 4 Trade Terms　Section 1 Trade Terms and the Sales Contract　Section 2 Incoterms 2000 Summary　Section 3 Export Costing and Quoting　Chapter SummaryChapter 5 Quality, Quantity and Packing of Commodity　Section 1 Name of Commodity　Section 2 Quality of Commodity　Section 3 Quantity of Commodity　Section 4 Packing of Commodity　Chapter SummaryChapter 6 International Payment　Section 1 Payment Options　Section 2 Bills of Exchange　Section 3 Documentary Collections　Section 4 Letters of Credit　Chapter SummaryChapter 7 International Cargo Transportation　Section 1 Modes of Transport　Section 2 Freight Rates　Section 3 Shopping Documents　Section 4 Terms of Shipment　Chapter SummaryChapter 8 Cargo Insurance　Section 1 Marine Insurance　Section 2 China Insurance Clauses　Section 3 Institute Caroo Clauses　Section 4 Insurance Clauses In a Contract of Sale　Chapter SummaryChapter 9 Going through Customs　Section 1 Introduction to Trade Documents　Section 2 Declaring to the Customs　Section 3 Customs Duly and Payment　Section 4 Customs Valuation of Imports and Exports　Section 5 Classification of Goods　Section 6 EU Customs Declaration　Chapter SummaryChapter 10 Documentation　Section 1 Introduction to Trade Documents　Section 2 Transaction Documents　Section 3 Transport Documents　Section 4 Export Documents　Section 5 Import Documents　Section 6 Banldn Documents　Section 7 Special Documents　Section 8 Electronic Documents　Chapter SummaryChapter 11 International Commercial Dispute Resolution　Section 1 Disputes and Claims　Section 2 Alternative Dispute Resolution　Section 3 Litigation　Section 4 WTO Dispute Settlement Procedures　Chapter SummaryChapter 12 Intellectual Property Rights　Section 1 Intellectual Property Rights　Section 2 The Agreement on Trade Related Aspects of Intellectual Property Rights　Chapter SummaryAppendices　1. Bibliography　2. Table of Cases　3. Table of Documents

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