全新版大学英语

出版时间：2010-8  出版社：上海外语教育出版社  作者：陈洁，毛梅兰　主编，唐沛　等编  页数：192  

内容概要

本书秉承首版教材的优良传统，继承兼收并蓄的折中主义教学理念，参照《大学英语课程教学要求》修订，更加贴近教学实际，更有效提升学习者语言综合应用能力，更好满足新时期人才培养需要。为帮助学生更全面地掌握教材内容，及时强化所学知识，上海外语教育出版社同时组织了对原配套教辅《一课一练》的修订，配合修订后的（（综合教程》使用。本套《一课一练》围绕教材中要求掌握的语言点设计与编写，帮助学生复习、消化刚学过的内容，从而达到熟练应用的目的。　　书中练习题型与大学英语四、六级考试新题型类似，帮助学生提前了解并适应四、六级考试；并强化了听力、翻译等专项内容。全书共有10套练习题，其中8套为单元练习，2套为阶段测试。

书籍目录

Unit 1 Growing UpUnit 2 FriendshipUnit 3 Understanding ScienceUnit 4 The American DreamTest Yourself （Units 1-4）Unit 5 Work to Live or Live to WorkUnit 6 RomanceUnit 7 Animal IntelligenceUnit 8 Educational ProblemsTest Yourself （Units 5-8）Key to ExercisesTape Scaipts

章节摘录

　　We are all members of different clubs.Our family is a club，our church is a club，our place of employment is even a club.In some sense we“belong”to each of these、clubs bv choice-we choose whom to marry，where to worship，and where to work because we identify with the people in them in some form or fashion.1 was on the East Coast recently and saw a tourist sporting a sweatshirt from my high school across the country.I quite naturally struck up a conversafion with her，as we were part of the salne club.　　Auto brands generate a great sense of be longing.Ever spoken to a BMW enthusiast about his loyalty to the brand？It’Spowerful.Saturn and Volkswagen are two other automakers t11at have historically done a good job of creating a sense of belonging around their brands.　What drives this’Sense of belonging？Arguably the most important factor in branding：relevance.Brands that generate the strongest sense of tribal identity are SO relevant to the wants and needs of their customers that they generate a natural gravitational pull.This is what customer loyaltyprograms attempt to generate，but you Can’t buy a sense of belonging.It’s like offering to take someone to the movies if they purchase your ticket.Companionship，yes，but friendship？Hardly.Which 1eads to characteristic No.2.Friendship　　“The only way to have a friend is to be one.”The great brands understand this.Starbucks.for example，for many people，their morning appointment with Starbucks is like visiting with at rusted old friend——familiar and comfortable.

用户评论 (总计6条)

•   太快了，才买第三天就到了~而且书也很好，我想我一定会再光顾。
•   辅导书，帮助学业，提高本领，掌握知识。
•   专业课的书，跟学校发的一样··
•   一般。。就是价格有点小贵
•   上课要用，挺好的呀！
•   总体不错，值得购买~