新世纪商务英语专业本科系列教材

出版时间：2010-8  出版社：上海外语教育出版社  作者：叶兴国 主编，谢文怡 等编  页数：206  

内容概要

近年来对外经济贸易大学、广东外语外贸大学和上海对外贸易学院等院校先后获国家教育部批准，试办商务英语本科专业。这标志着我国的大学教育朝满足经济社会发展的需求又迈进了一步，也标志着我国的商务英语教学跃上了新的层次。    改革开放以来，特别是加人世界贸易组织后，我国的国际商务环境发生了巨大的变化。以国际贸易为例，贸易事业的运行对象、政策领域、体制环境、管理方式和运行平台等方面已经发生了重大变化：贸易的运行对象已经从传统的货物贸易向包括货物贸易、服务贸易和知识贸易在内的“大贸易”拓展；贸易政策涉及的范围已经从过去单纯的贸易政策领域向与贸易有关的领域延伸；贸易的体制环境已经从封闭的国内贸易体制环境向开放的全球多边贸易体制环境转型；国家对贸易的管理方式已经从传统的内外贸分割管理向内外贸一体化管理的方向转变；贸易运行平台已经从传统的贸易运行平台转向数字化、信息化和网络化的贸易运行平台。

书籍目录

Unit 1  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A The New International Style of Management    Text B New Thinking for successful Entrepreneurs  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: New Thinking for a New Financial Order  Part Ⅴ Test YourselfUnit 2  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Readin    Text A How Fast Can You Learn    Text B Student Teachers  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Learn to Work with the "Now".  Part Ⅴ Test YourselfUnit 3  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A If You Fire People, Don't Be a Jerk About It    Text B Why Can't You Find a Job？  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: They Were Once Executives  Part Ⅴ Test YourselfUnit 4  Part Ⅰ Pre-reading Quesuons  Part Ⅱ Extensive Readin    Text A Brain-twisting Job Interview Questions by Microsoft    Text B It's Time for a Brand New You  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Today's Hottest Product？ You！  Part Ⅴ Test YourselfUnit 5  Par tⅠ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Ways to Keep More Cash    Text B When Stocks Tank, Some Investors Stampede to Alpacas  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: On Breaking Rules  Part Ⅴ Test YourselfUnit 6  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Got Ideas？    Text B Seven Useful Lessons You Can Learn from a Bad Boss  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Efficiepcy vs. EffecUveness  Part Ⅴ Test YourselfUnit 7  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A The End of E-Mall    Text B The Disruptive Power of Networks  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Who Killed the Newspaper？  Part Ⅴ Test YourselfUnit 8  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A How Long Will You Live？    Text B Plan Ahead to Beat Retirement Blues  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Over 60 and Overlooked  Part Ⅴ Test YourselfUnit 9  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Voice of Courage    Text B Tell Stories to Strengthen Organizational Bonds  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Home Truths About Working Famlll  Part Ⅴ Test YourselfUnit 10  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Be Happy Cause I Choose Happiness    Text B Humour Me  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Come Out and Play  Part Ⅴ Test YourselfUnit 11  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Succeeding as a "Green" Business    Text B The Weliness Boom  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading,: Who Owns Your Address Book？  Part Ⅴ Test YourselfUnit 12  Part Ⅰ Pre-reading QuesUons  Part Ⅱ Extensive Reading    Text A 20 Ways to save 20 Minutes    Text B How Much Time Should CEOs Devote to Customers？  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: No Experience Needed  Part Ⅴ Test YourselfUnit 13  Part Ⅰ Pre-reading Questions  Part Ⅱ Extenslve Reading    Text A Marrled, wlth Money    Text B Posltlve Thinkers  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Yours, Mine & Mine  Part Ⅴ Test YourselfUnit 14  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Readin    Text A In Search of Honesty    Text B S Ways to Spot a Liar  Part Ⅲ Reading Skllls  Part Ⅳ Supplementary Reading: Slasher Attack  Part Ⅴ Test YourselfUnit 15  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Wrinlde, Wrinkle, Little Star    Text B TV Is Dying？Long Live TV！  Part Ⅲ Reading Slills  Part Ⅳ Supplementary Reading: We Are What We Google  Part Ⅴ Test YourselfUnit 16  Part Ⅰ Pre-reading Questions  Part Ⅱ Extensive Reading    Text A Handle Your Men In the Office    Text B How to Make the Multicultural Work Force Work  Part Ⅲ Reading Skills  Part Ⅳ Supplementary Reading: Let's Have More Babies！  Part Ⅴ Test YourselfAppendix: Key to Test Yourself

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