实用公关英语

出版时间:1999-06  出版社:湖南人民出版社  作者:张少雄 编  页数:389  字数:390000  

内容概要

本书是根据新世纪公关交际、特别是WT0背景下跨文化公关交际的实际需求,运用功能法理论及原则设计编写的。教程由两大部分组成:口语教程和写作教程。 口语教程30课,每课包括三部分:功能会话,情景会话,意念会话;写作教程是根据新世纪公关交际,特别是WTO背景下的跨文倔公关交际的中实际需求,进行设计、选择与编写。本书适合相关专业的学生与人员学习参考。

书籍目录

Book OneSpoken Expressions Unit 1 Hotel  Functional Expressions: Greetings  Situational Expressions: Hotel  Notional Expressions: Weather and Climate Unit 2 Shopping (1)  Functional Expressions: Introduction  Situational Expressions: Shopping(1)  Notional Expressions: Pressure in Work Unit 3 Shopping (2)  Functional Expressions: Appointment  Situational Expressions: Shopping (2)  Notional Expressions:Housing and,Furnshing Unit 4 Banking  Functional Expressions:,Invitation  Situational Expressions:Banking  Notional Expressions: Holidays and Festivals Unit 5 Pest Office  Functional Expression: Apology!   Situational Expressions: Post Office  Notional Expressions: Telephone Unit 6 Barber's & Hairdresser's  Functional Expressions: Complaint  Situational Expressions: Barber's & Hairdresser's  Notional Expressions: Clothing and Tailoring Unit 7 Travel Agency  Functional Expressions: Compliment  Situational Expressions: Travel Agency  Notional Expressions: Travel Unit 8 Restaurant  Functional Expressions: Congratulation  Situational Expressions: Restaurant  Notional Expressions: Food and Cooking Unit 9  Functional Expressions:Gratitude  Situational Expressions: Customs  Notional Expressions: Social Customs Unit 10 Library  Functional Expressions: Asking Directions  Situational Expressions: Library  Notional Expressions: Books and Reading Unit 11 Campus (1)  Functional Expressions: Sympathy and Encouragement  Situational Expressions: Campus ( 1 )  Notional Expressions :Education unit 12 canoes (2)  Functional Expressions:Agreement and Disagreement  Situational Expressions: Campus (2)  Notional Expressions: Language Study……BOOK TWO Written Expressions

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